Does Your Business Need to Pay-to-Play on Facebook?
The short answer is yes. Long gone are the days when most of your followers would actually see each of your posts in their Facebook feed. Today, it appears that…
Improve Your Keyword Research for SEO
[Power user content… this article assumes the reader has had at least some prior experience with the topic] Descriptive, keyword-rich copy is critical to ranking well in search engines. Web…
Email Marketing 101
What is email marketing? Email marketing uses your company’s email list to generate new leads and business for your company. Email marketing can be used for branding purposes or lead…
Nonprofit Paid Search
Nonprofit Paid Search Crucial Digital Marketing for Nonprofits How Paid Search Helps Your Nonprofit Most nonprofits limit their digital marketing strategy to just their website. Now a great website can…
Storytelling
What is Storytelling? Storytelling is an effective way to reach your audience in an impactful way. At Gray Digital Group, we are storytellers and social creatures. We help you find,…
Social Media Marketing
Why Use Social Media? We use social media to communicate with our friends, families and now our customers. Your customers are already logged in – and they’re already talking about…
Optimized Content Marketing
Content Marketing Content marketing creates valuable content around your brand to attract new customers or retain existing customers. This enhances your online presence and customer base. It also helps increase…
E-commerce SEO
E-Commerce Search Engine Optimization Search Engine Optimization is crucial for online merchants. E-commerce sites depend heavily, or solely, upon search engine results to help consumers find their products. Without search…
Search Engine Optimization
Search Engine Optimization Most anyone with a business or working in the digital space has heard the term SEO and has somewhat of an understanding of what it is. But…
Call Tracking
How Can Call Tracking Help Your Business? Call tracking helps your business track the success of any digital campaign and separate what’s working from what isn’t: Tracking campaigns: Call tracking…
