Harnessing the Power of Social Proof
Social proof is the psychological phenomenon where people are influenced by the actions of others under the guise that those actions are the correct ones. It’s actually an essential element…
Making Sense of Digital Marketing Techno-Jargon
B2B, B2C, Bounce Rate, Redirect, Conversion Rate, CTR…wait…what??! If some of this sounds like a different language to you, don’t worry. You’re not alone. It’s easy to get lost…
Tips for Creating a Newsletter and Who to Follow
At this year’s SXSW we got to hear from a few leaders within the newsletter market. They gave some quick tips for creating a worthwhile newsletter — and shared…
Social Media Guide For Best Image Sizes
Checkout this Social Media Guide For Best Image Sizes below. We hope this is a helpful resource for optimizing images for the right platforms.
Brands Are Getting Creative with Experiential Marketing
Before the pandemic, brands were dabbling in experiential marketing coming up with creative, innovative ways to interact with their consumers. The pandemic has presented the challenge to offer virtual…
Creating a Podcast: A Quick Guide From Planning to Promoting
Podcasting is super hot right now — and listenership is strong and growing. Many people find it easier to consume information by listening to a podcast rather than reading or…
Shifting Marketing Strategies During and After the Pandemic
Studies show that the pandemic has directly impacted the way companies advertise their offering. With face-to-face interactions cut off, everyone relied on technology to get the information they needed. This…
The Best Times to Post on Social Media 2021
Do you question how to maximize your social media strategy? Do you notice that some days you post pure gold but only hear crickets? We can help. Oberlo has done…
Does Your Business Need to Pay-to-Play on Facebook?
The short answer is yes. Long gone are the days when most of your followers would actually see each of your posts in their Facebook feed. Today, it appears that…
Improve Your Keyword Research for SEO
[Power user content… this article assumes the reader has had at least some prior experience with the topic] Descriptive, keyword-rich copy is critical to ranking well in search engines. Web…
Email Marketing 101
What is email marketing? Email marketing uses your company’s email list to generate new leads and business for your company. Email marketing can be used for branding purposes or lead…
Nonprofit Paid Search
Nonprofit Paid Search Crucial Digital Marketing for Nonprofits How Paid Search Helps Your Nonprofit Most nonprofits limit their digital marketing strategy to just their website. Now a great website can…
Storytelling
What is Storytelling? Storytelling is an effective way to reach your audience in an impactful way. At Gray Digital Group, we are storytellers and social creatures. We help you find,…
Social Media Marketing
Why Use Social Media? We use social media to communicate with our friends, families and now our customers. Your customers are already logged in – and they’re already talking about…
Optimized Content Marketing
Content Marketing Content marketing creates valuable content around your brand to attract new customers or retain existing customers. This enhances your online presence and customer base. It also helps increase…
E-commerce SEO
E-Commerce Search Engine Optimization Search Engine Optimization is crucial for online merchants. E-commerce sites depend heavily, or solely, upon search engine results to help consumers find their products. Without search…
Search Engine Optimization
Search Engine Optimization Most anyone with a business or working in the digital space has heard the term SEO and has somewhat of an understanding of what it is. But…
Call Tracking
How Can Call Tracking Help Your Business? Call tracking helps your business track the success of any digital campaign and separate what’s working from what isn’t: Tracking campaigns: Call tracking…
PPC Management
SEM Management Search Engine Marketing Management SEM or “Search Engine Marketing,” is the process of purchasing ads online to increase the leads to your website. It sounds simple, but there’s…
