The digital age has brought about a significant shift in how businesses interact with their consumers. One change has been the rise of subscription-based business models. Once limited to magazines…
In the ever-evolving digital landscape, businesses strive to secure their place in the market. One of the keys to achieving this lies in understanding and effectively engaging their customers. Now…
In today’s digital landscape, building a strong brand identity is more important than ever before. As a small business owner, you have probably invested a lot of time and resources…
What is Unbounce? Unbounce is a conversion intelligence platform used primarily to create landing pages for digital campaigns. A visitor lands on an unbounce landing page after clicking on a…
Social proof is the psychological phenomenon where people are influenced by the actions of others under the guise that those actions are the correct ones. It’s actually an essential element…
B2B, B2C, Bounce Rate, Redirect, Conversion Rate, CTR…wait…what??! If some of this sounds like a different language to you, don’t worry. You’re not alone. It’s easy to get lost…
At this year’s SXSW we got to hear from a few leaders within the newsletter market. They gave some quick tips for creating a worthwhile newsletter — and shared…
Checkout this Social Media Guide For Best Image Sizes below. We hope this is a helpful resource for optimizing images for the right platforms.
Before the pandemic, brands were dabbling in experiential marketing coming up with creative, innovative ways to interact with their consumers. The pandemic has presented the challenge to offer virtual…
Podcasting is super hot right now — and listenership is strong and growing. Many people find it easier to consume information by listening to a podcast rather than reading or…
Covid’s Impact Studies show that the pandemic has directly impacted the way companies advertise their offering. With face-to-face interactions cut off, everyone relied on technology to get the information they…
Do you question how to maximize your social media strategy? Do you notice that some days you post pure gold but only hear crickets? We can help. Oberlo has done…
The short answer is yes. Long gone are the days when most of your followers would actually see each of your posts in their Facebook feed. Today, it appears that…
[Power user content… this article assumes the reader has had at least some prior experience with the topic] Descriptive, keyword-rich copy is critical to ranking well in search engines. Web…
What is email marketing? Email marketing uses your company’s email list to generate new leads and business for your company. Email marketing can be used for branding purposes or lead…
Nonprofit Paid Search Crucial Digital Marketing for Nonprofits How Paid Search Helps Your Nonprofit Most nonprofits limit their digital marketing strategy to just their website. Now a great website can…
What is Storytelling? Storytelling is an effective way to reach your audience in an impactful way. At Gray Digital Group, we are storytellers and social creatures. We help you find,…
Why Use Social Media? We use social media to communicate with our friends, families and now our customers. Your customers are already logged in – and they’re already talking about…
