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Category: Marketing Execution and Management

B2B Marketing and Tracking Effectiveness

Posted: Mar 16th, 2023 | Category: Analytics, Marketing Execution and Management

Unbounce Acquires LeadsRX

Posted: Jan 18th, 2022 | Category: Marketing Execution and Management, PPC Management, SEM

What is Unbounce? Unbounce is a conversion intelligence platform used primarily to create landing pages for digital campaigns. A visitor lands on an unbounce landing page after clicking on a…

Tags: Unbounce

Harnessing the Power of Social Proof

Posted: Jul 1st, 2021 | Category: Marketing Execution and Management

Social proof is the psychological phenomenon where people are influenced by the actions of others under the guise that those actions are the correct ones. It’s actually an essential element…

Tags: customer reviews, reputation management

Making Sense of Digital Marketing Techno-Jargon

Posted: May 12th, 2021 | Category: Marketing Execution and Management, Strategy, Research and Planning, Uncategorized

B2B, B2C, Bounce Rate, Redirect, Conversion Rate, CTR…wait…what??! If some of this sounds like a different language to you, don’t worry. You’re not alone.    It’s easy to get lost…

Tags: Marketing Glossary

What other YouTube channels is your audience watching?

Posted: Apr 27th, 2021 | Category: Marketing Execution and Management, Social Media, Storytelling

Tags: Video

Tips for Creating a Newsletter and Who to Follow 

Posted: Apr 14th, 2021 | Category: Email Marketing, Marketing Execution and Management, SXSW 2021, Uncategorized

  At this year’s SXSW we got to hear from a few leaders within the newsletter market. They gave some quick tips for creating a worthwhile newsletter — and shared…

Social Media Guide For Best Image Sizes

Posted: Mar 3rd, 2021 | Category: Marketing Execution and Management, Social Media

Checkout this Social Media Guide For Best Image Sizes below. We hope this is a helpful resource for optimizing images for the right platforms.  

Tags: Optimization

Brands Are Getting Creative with Experiential Marketing

Posted: Feb 22nd, 2021 | Category: Digital Marketing Strategy, Marketing Execution and Management

  Before the pandemic, brands were dabbling in experiential marketing coming up with creative, innovative ways to interact with their consumers. The pandemic has presented the challenge to offer virtual…

Tags: Experiential Marketing

Creating a Podcast: A Quick Guide From Planning to Promoting

Posted: Feb 10th, 2021 | Category: Marketing Execution and Management

Podcasting is super hot right now — and listenership is strong and growing. Many people find it easier to consume information by listening to a podcast rather than reading or…

Tags: Podcast

Shifting Marketing Strategies During and After the Pandemic

Posted: Feb 9th, 2021 | Category: Digital Marketing Strategy, Marketing Execution and Management, Social Media

Covid’s Impact Studies show that the pandemic has directly impacted the way companies advertise their offering. With face-to-face interactions cut off, everyone relied on technology to get the information they…

The Best Times to Post on Social Media 2021

Posted: Feb 2nd, 2021 | Category: Marketing Execution and Management, Social Media

Do you question how to maximize your social media strategy? Do you notice that some days you post pure gold but only hear crickets? We can help. Oberlo has done…

Does Your Business Need to Pay-to-Play on Facebook?

Posted: Jan 13th, 2021 | Category: Marketing Execution and Management, PPC Management

The short answer is yes. Long gone are the days when most of your followers would actually see each of your posts in their Facebook feed.  Today, it appears that…

Tags: Facebook, Facebook Ads, Paid Advertising, pay-to-play

Improve Your Keyword Research for SEO

Posted: Jan 12th, 2021 | Category: Marketing Execution and Management, Power User Content, Search Engine Optimization

[Power user content… this article assumes the reader has had at least some prior experience with the topic] Descriptive, keyword-rich copy is critical to ranking well in search engines.  Web…

Email Marketing 101

Posted: Mar 6th, 2018 | Category: Email Marketing, Marketing Execution and Management

What is email marketing? Email marketing uses your company’s email list to generate new leads and business for your company. Email marketing can be used for branding purposes or lead…

Nonprofit Paid Search

Posted: Apr 12th, 2017 | Category: Marketing Execution and Management, PPC Management

Nonprofit Paid Search Crucial Digital Marketing for Nonprofits How Paid Search Helps Your Nonprofit Most nonprofits limit their digital marketing strategy to just their website. Now a great website can…

Storytelling

Posted: Nov 24th, 2016 | Category: Marketing Execution and Management, Storytelling

What is Storytelling? Storytelling is an effective way to reach your audience in an impactful way. At Gray Digital Group, we are storytellers and social creatures. We help you find,…

Social Media Marketing

Posted: Nov 24th, 2016 | Category: Marketing Execution and Management, Social Media

Social Media Strategy San Antonio | Gray Digital Group

Why Use Social Media? We use social media to communicate with our friends, families and now our customers. Your customers are already logged in – and they’re already talking about…

Optimized Content Marketing

Posted: Nov 24th, 2016 | Category: Marketing Execution and Management, Search Engine Optimization

Optimized Content Marketing

Content Marketing Content marketing creates valuable content around your brand to attract new customers or retain existing customers. This enhances your online presence and customer base. It also helps increase…

E-commerce SEO

Posted: Nov 24th, 2016 | Category: Marketing Execution and Management, Search Engine Optimization

E-commerce SEO

E-Commerce Search Engine Optimization Search Engine Optimization is crucial for online merchants. E-commerce sites depend heavily, or solely, upon search engine results to help consumers find their products. Without search…

Search Engine Optimization

Posted: Nov 24th, 2016 | Category: Marketing Execution and Management, Search Engine Optimization

Search Engine Optimization

Search Engine Optimization Most anyone with a business or working in the digital space has heard the term SEO and has somewhat of an understanding of what it is. But…

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