Category: Storytelling

Once again I sit through another meeting where a public relations professional’s performance is based on the number of print articles earned in the local newspaper. This has driven me to finally write this post. Owned media can be a huge influencer for earned and paid. Let’s be honest, earned media is about relationships. Organizations […]

This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well: It is simple! Dispels the myths Provides information in written and video form. It is sharable. It provides media outlets video content to download […]

There is increased search on Google for information about Zika virus, based on data supplied by Google Trends. Charleston, SC is leading the state geographically with increased Google search about the virus along with our neighboring state (Georgia) seeing an increased amount of search. Bottom-line, people are searching and seeking information. Over the past few […]

I am watching the digital curve surrounding Zika virus from inside Google Trends alongside monitoring the amount of conversation on Facebook using the Signal product. It was just yesterday that we noticed that Zika Virus moved to the trending position in Facebook after the media covered President Obama’s announcement surrounding funding to attack Zika virus. […]

I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)? From the agency side, the […]

Yep…I am talking about this very specific relationship one that has been riddled with miscues and online battles of digital lines in the sand. It was last year our health care digital team launched a Google Hangout embedded inside Facebook, since that successful campaign..it has been a lot harder to pull off technologically speaking. But […]

The role of B2B digital communications has challenged me in so many ways, every day as a storyteller. I am attracted to the projects that brings audiences new places to explore, learn, feel, connect, and share. I have struggled to think through the marketing lens, actually…it is quite hard for me. Over the last year, we […]

The time is now! Telling rich stories has become ever more important in the world of organic storytelling. It is providing a much needed balance to digital content marketing efforts inside agencies and inside organizations. With more and more access to digital marketing tools and automation, the temptation is to put more thrust behind reach […]

It was just the other day as a storyteller and I sat through another amazing interview…an interview that not only brought me to tears, but the people around me. Laneika is a more than a domestic violence survivor and her story is one of purest of crystal balls…you have to carefully take care of her […]

Yes…500 homes! Can you imagine building a home, two homes, or even 500 homes? 500 homes represent 500 families who have been impacted through safe, & energy-efficient, affordable housing in the state of South Carolina– that’s 500 stories of true life change. All this organized, cultivated, and executed by an amazing organization called Homes of […]