Digital Transformation in Healthcare
The healthcare industry has undergone digital transformation over the years, but that process was accelerated as a result of the COVID-19 pandemic. Doctors across the US scrambled to figure out…
The Environment and Digital Marketing
Companies, big and small, want sustainability as a part of their core values. Not only is it good for the environment, but it is an ethically conscious thing to consider…
Your Website Content Matters…Make it KING.
We have to start with a hard truth; there’s a lot of bad content on the internet. Don’t let that discourage you. Writing persuasive and informative content that prompts the reader to…
Making Sense of Digital Marketing Techno-Jargon
B2B, B2C, Bounce Rate, Redirect, Conversion Rate, CTR…wait…what??! If some of this sounds like a different language to you, don’t worry. You’re not alone. It’s easy to get lost…
Tips for Creating a Newsletter and Who to Follow
At this year’s SXSW we got to hear from a few leaders within the newsletter market. They gave some quick tips for creating a worthwhile newsletter — and shared…
Another Zoom Meeting? Tips to Ensure Your Virtual Events are Successful.
Whether it’s an internal meeting or a planned organizational event, most of us have had our fair share of participating in virtual events—and this trend will continue in 2021. Here…
What is “Gray Matter”?
Medically speaking, grey matter serves to process information in the brain, and helps to process signals created by other sensory organs. Grey matter is also generally associated with intelligence and cognitive…
The Importance of Annual Digital Planning
2021 is moving fast, so before we get too far into the year we want to share why annual planning is so important. Annual Digital Planning will allow you to…
Gray Digital Group Recognized as One of San Antonio’s Top Local Agencies
This month Gray Digital Group was recognized by UpCity as a Top Local Agencies in San Antonio. As you may know, we at Gray have been providing high-quality digital marketing services to our clients since 2001, and so we are excited to celebrate this accomplishment! […]
Own Your Earned Media on the Web
In a recent report by Forrester Research called “No Media Stands Alone” media is broken up into three areas: Earned Media: Editorial influence of your brand, like a blog post…
How to Grow an Online Community with Facebook Ads
It is getting increasingly harder to create an authentic community on Facebook. Here are some do’s and don’ts to making the most of your advertising dollars.
Revealed—The Secret to Getting the Website of Your Dreams
Follow these two simple steps and you and your web team will create a beautiful website – together.
Photoshop CC 2015 Artboard Tips and Tricks
The addition of artboards in Photoshop CC 2015 brings a slew of really cool time-saving features for designers. Check out this article for a peek at some.
Is Your Brand Having An Identity Crisis?
You know your brand from the inside out – but do you know it from the outside in? Take this quick seven-question quiz to see whether you could be in the midst of a brand identity crisis.
User Experience Design in the Age of Automation
Companies now have the potential to gather robust quantitative user data quickly, and use it to improve their products.
How to Make Your Company More Interesting on Social Media
In April, I moderated a panel on social media best practices at the PRSA Austin luncheon. Over 80 inhouse and external agency representatives attended and lively discussion followed. I got…
How to Increase Your Facebook Organic Reach by Checking Your Watch
At Gray Digital Group, we have the pleasure of working with many many client Facebook pages and can share with you some of the tips we use to ensure the greatest possible organic reach.
3 Tips to Keep a Website Redesign on Track and On Budget
Managing a website redesign project, large or small, can quickly escalate into a second full time job. Making sure the project launches on time is always one of the most important factors in any project. While the answers may vary depending on the project, there are 3 elements in every website redesign that, if managed properly, can help keep things moving on time and on budget.
