The Importance of Updating Your Website Theme
In the ever-evolving landscape of the internet, maintaining a dynamic and up-to-date website is not just a matter of aesthetics; it’s a strategic necessity. One of the key elements to…
Marketing Mastery: 5 Key Lessons from Taylor Swift
Singer and icon Taylor Swift was recently named Time Magazine’s 2023 Person of the Year. Part of Taylor’s success can be attributed to her amazing marketing skills. Much has…
5 Common Misconceptions about SEO: Setting the Record Straight
In the constantly evolving world of digital marketing, there’s one element that all businesses want a piece of: Search Engine Optimization, or SEO. While SEO is an important part of…
Harnessing the Power of Content Marketing: Driving Organic Growth and SEO Success
In today’s digital landscape, content marketing is still a pivotal strategy for businesses across many different industries. Whether it’s meaningful social media engagement or consistent blog posting, content marketing is…
What to know about Influencer Marketing in 2023
Influencer marketing has become an effective element of digital marketing strategies, and its impact in 2023 continues to grow. This type of marketing approach uses the reach and influence…
Practices to Avoid as an Online Retailer
Online shopping has become an essential part of our daily lives, and with the rise of e-commerce, online retailers have to step up their game to stay ahead of the…
Getting Started with using LinkedIn to Market Your Small Business
LinkedIn is one of the most powerful social media platforms for businesses, and its potential as a marketing tool shouldn’t be overlooked. With hundreds of millions of members worldwide, LinkedIn…
How Businesses are using TikTok for their Marketing
TikTok is a social media platform that has exploded in popularity over the last few years. It is a platform that allows users to create short-form videos that are typically…
5 Smart Ways to Use Automation Tools in Marketing
As a business owner, you’re always looking for ways to streamline your operations and save time. Automation tools can help you achieve both of these goals by allowing you…
Top 6 Digital Marketing Trends in 2023
It’s a new year and that means new marketing trends. With digital marketing, these trends are sometimes hard to keep track of – so we’ve compiled a list of the…
How to Use SMS Marketing in your Business
What is SMS Marketing? While most businesses know the benefits of growing an email list to use for marketing – more and more are taking it a step further and…
5 Digital Marketing Trends in 2022
We’re half way through 2022! So, what are the 2022 digital marketing trends that we’re seeing? And…are they effective? Here we share some highlights of trends in the digital…
5 Tips For Selecting a Digital Marketing Agency
As your business grows, you reach a point where you can’t do everything yourself. Nor do you want to. However, hiring outside assistance can be stressful and overwhelming. You want…
What is Google Analytics and How to Use it in Your Business
Google Analytics gives businesses the ability to analyze and gain insight into what’s working and what isn’t and then adjust accordingly. So, what exactly is Google Analytics? Google Analytics is…
What is Digital Marketing? An Overview of Different Types of Digital Marketing
Digital Marketing refers simply to using the internet to market your product or service. Its connecting with potential customers via different channels online. Some of the key benefits of…
The Battle Between Targeted Ads and Protecting User Privacy
How it all started It all started with cookies. Cookies are digital notes that websites add to your web browser. They can be read by the websites that you visit….
Technology Trends in 2022 – Augmented Reality
Augmented Reality Augmented reality has come all at once, but has also seemingly eased into our everyday lives in ways we don’t realize. Now it is the new norm to…
What are Nanoinfluencers and should you use them?
Influencers are cluttering our social feeds but studies are showing that although the influencer market is increasing, trust for them is not. A survey conducted by Savanta, found…
How to Make the Most of Your YouTube Content
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
How GA4 Will Help in a Cookieless World
In January 2020, Google announced that it would be banning third party cookies from its ad networks and chrome browser by 2022. Since then, this initiative has been pushed…
