How to Push Social Media Content to the Right Audience
We often get questions or concerns from clients and friends saying that they feel like they “are screaming into a void” when it comes to their marketing. In other words,…
Creating a Social Media Strategy – 7 Easy Steps
With more people than every following brands on social media, every business should have a social media strategy. This essential strategy should be thoughtful and specific to the business. When…
Brands Are Getting Creative with Experiential Marketing
Before the pandemic, brands were dabbling in experiential marketing coming up with creative, innovative ways to interact with their consumers. The pandemic has presented the challenge to offer virtual…
Shifting Marketing Strategies During and After the Pandemic
Studies show that the pandemic has directly impacted the way companies advertise their offering. With face-to-face interactions cut off, everyone relied on technology to get the information they needed. This…
Yes, You Can Afford to Advertise on “TV”
More and more households are cutting the cord. We no longer rely on traditional cable companies and television networks to deliver movies, shows, and other content to us. Streaming media…
The Top 10 Marketing Statistics You Need to Know From 2020
It is no joke that 2020 has been full of surprises and shifted the way organizations communicate with their customers. Marketers have to rely on digital solutions to maintain and…
2020 In Review
We can all agree 2020 was one wild ride none of us signed up for. Nevertheless, we had some exciting accomplishments this year at Gray Digital Group. We moved offices…
Geotargeting 101
Imagine being able to target and deliver digital ads to individuals who attended a specific trade show or who walked into a particular shopping center or who visited one…
