5 Smart Ways to Use Automation Tools in Marketing
As a business owner, you’re always looking for ways to streamline your operations and save time. Automation tools can help you achieve both of these goals by allowing you…
Top 6 Digital Marketing Trends in 2023
It’s a new year and that means new marketing trends. With digital marketing, these trends are sometimes hard to keep track of – so we’ve compiled a list of the…
How to Use SMS Marketing in your Business
What is SMS Marketing? While most businesses know the benefits of growing an email list to use for marketing – more and more are taking it a step further and…
5 Digital Marketing Trends in 2022
We’re half way through 2022! So, what are the 2022 digital marketing trends that we’re seeing? And…are they effective? Here we share some highlights of trends in the digital…
5 Tips For Selecting a Digital Marketing Agency
As your business grows, you reach a point where you can’t do everything yourself. Nor do you want to. However, hiring outside assistance can be stressful and overwhelming. You want…
What is Google Analytics and How to Use it in Your Business
Google Analytics gives businesses the ability to analyze and gain insight into what’s working and what isn’t and then adjust accordingly. So, what exactly is Google Analytics? Google Analytics is…
What is Digital Marketing? An Overview of Different Types of Digital Marketing
Digital Marketing refers simply to using the internet to market your product or service. Its connecting with potential customers via different channels online. Some of the key benefits of…
The Battle Between Targeted Ads and Protecting User Privacy
How it all started It all started with cookies. Cookies are digital notes that websites add to your web browser. They can be read by the websites that you visit….
Technology Trends in 2022 – Augmented Reality
Augmented Reality Augmented reality has come all at once, but has also seemingly eased into our everyday lives in ways we don’t realize. Now it is the new norm to…
What are Nanoinfluencers and should you use them?
Influencers are cluttering our social feeds but studies are showing that although the influencer market is increasing, trust for them is not. A survey conducted by Savanta, found…
How to Make the Most of Your YouTube Content
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
How GA4 Will Help in a Cookieless World
In January 2020, Google announced that it would be banning third party cookies from its ad networks and chrome browser by 2022. Since then, this initiative has been pushed…
Attention Non-profits!
The first Social Impact Education Conference for Nonprofits Are you looking for ideas on how to best leverage Facebook and Instagram for your organization? Well, Facebook is ready to…
How to Push Social Media Content to the Right Audience
We often get questions or concerns from clients and friends saying that they feel like they “are screaming into a void” when it comes to their marketing. In other words,…
Creating a Social Media Strategy – 7 Easy Steps
Strategy vs Tactics With more people than every following brands on social media, every business should have a social media strategy. This essential strategy should be thoughtful and specific to…
Brands Are Getting Creative with Experiential Marketing
Before the pandemic, brands were dabbling in experiential marketing coming up with creative, innovative ways to interact with their consumers. The pandemic has presented the challenge to offer virtual…
Shifting Marketing Strategies During and After the Pandemic
Covid’s Impact Studies show that the pandemic has directly impacted the way companies advertise their offering. With face-to-face interactions cut off, everyone relied on technology to get the information they…
Yes, You Can Afford to Advertise on “TV”
More and more households are cutting the cord. We no longer rely on traditional cable companies and television networks to deliver movies, shows, and other content to us. Streaming media…
The Top 10 Marketing Statistics You Need to Know From 2020
It is no joke that 2020 has been full of surprises and shifted the way organizations communicate with their customers. Marketers have to rely on digital solutions to maintain and…
2020 In Review
We can all agree 2020 was one wild ride none of us signed up for. Nevertheless, we had some exciting accomplishments this year at Gray Digital Group. We moved offices…
