Google Analytics gives businesses the ability to analyze and gain insight into what’s working and what isn’t and then adjust accordingly. So, what exactly is Google Analytics? Google Analytics is…
Digital Marketing refers simply to using the internet to market your product or service. Its connecting with potential customers via different channels online. Some of the key benefits of…
How it all started It all started with cookies. Cookies are digital notes that websites add to your web browser. They can be read by the websites that you visit….
Augmented Reality Augmented reality has come all at once, but has also seemingly eased into our everyday lives in ways we don’t realize. Now it is the new norm to…
Influencers are cluttering our social feeds but studies are showing that although the influencer market is increasing, trust for them is not. A survey conducted by Savanta, found…
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
In January 2020, Google announced that it would be banning third party cookies from its ad networks and chrome browser by 2022. Since then, this initiative has been pushed…
The first Social Impact Education Conference for Nonprofits Are you looking for ideas on how to best leverage Facebook and Instagram for your organization? Well, Facebook is ready to…
We often get questions or concerns from clients and friends saying that they feel like they “are screaming into a void” when it comes to their marketing. In other words,…
Strategy vs Tactics With more people than every following brands on social media, every business should have a social media strategy. This essential strategy should be thoughtful and specific to…
Before the pandemic, brands were dabbling in experiential marketing coming up with creative, innovative ways to interact with their consumers. The pandemic has presented the challenge to offer virtual…
Covid’s Impact Studies show that the pandemic has directly impacted the way companies advertise their offering. With face-to-face interactions cut off, everyone relied on technology to get the information they…
More and more households are cutting the cord. We no longer rely on traditional cable companies and television networks to deliver movies, shows, and other content to us. Streaming media…
It is no joke that 2020 has been full of surprises and shifted the way organizations communicate with their customers. Marketers have to rely on digital solutions to maintain and…
We can all agree 2020 was one wild ride none of us signed up for. Nevertheless, we had some exciting accomplishments this year at Gray Digital Group. We moved offices…
Imagine being able to target and deliver digital ads to individuals who attended a specific trade show or who walked into a particular shopping center or who visited one…
