Analytics Archives - Gray Digital Group

Embrace the Future of Analytics: A Small Business Owner’s Guide to Google Analytics 4

Posted: Nov 28th, 2023 | Category: Analytics

Google Analytics 4 (GA4) may be a game-changer to businesses in the ever changing digital landscape. It promises a fresh perspective on user data and insights. In this blog post,…

B2B Marketing and Tracking Effectiveness

Posted: Mar 16th, 2023 | Category: Analytics, Marketing Execution and Management

How GA4 Will Help in a Cookieless World

Posted: Nov 2nd, 2021 | Category: Analytics, Digital Marketing Strategy, PPC Management

In January 2020, Google announced that it would be banning third party cookies from its ad networks and chrome browser by 2022. Since then, this initiative has been pushed…

Category: Analytics