What is email marketing?
Email marketing uses your company’s email list to generate new leads and business for your company. Email marketing can be used for branding purposes or lead generation depending on the campaign being run and your current goals. This is a great way to keep in touch with your current and potential customers.
Email Marketing Strategy:
The strategy for your email marketing campaigns depend on your current needs and goals. Our team will work with you on defining these goals and create a complete email marketing strategy based around them. All aspects of these campaigns will be driven by the various goals associated with the campaign.
Email Template Design:
As a part of your email marketing campaign you will inevitably need email templates. Our team will create templates directly associated with your marketing goals or work off of current templates you may have in an effort to optimize them for the campaign. These templates will be tweaked and tested against one another, in a practice called A/B testing, to increase the campaigns performance.
Email Campaign Analytics and Optimization:
Looking at the campaigns’ analytics will allow us to see campaign performance. This will include email engagement rates, on-site metrics, and overall goal metrics tied back to the original campaign goals. Once we understand these metrics, we are able to further optimize the campaign to increase them and a campaign’s overall success.
Email Campaign Reporting:
Each email marketing campaign will include monthly reporting as with all of our digital marketing services. This report will be in an easy to understand format that includes overall campaign performance, campaign goal performance, future optimizations as well as a full commentary of the campaign’s performance from the previous month by one of our email marketing experts.