Making Sense of Digital Marketing Techno-Jargon
B2B, B2C, Bounce Rate, Redirect, Conversion Rate, CTR…wait…what??! If some of this sounds like a different language to you, don’t worry. You’re not alone. It’s easy to get lost…
What is Web Accessibility?
The industry standard for assessing if a web page is accessible is using the Web Content Accessibility Guidelines (WCAG). These guidelines provide 4 top-level principles for determining the accessibility of…
What is Clubhouse…and are you invited?
What is Clubhouse? Clubhouse is the new social media cool kid on the block. It’s an invitation-only social media platform that originated out of silicon valley. Early members included tech…
How to Push Social Media Content to the Right Audience
We often get questions or concerns from clients and friends saying that they feel like they “are screaming into a void” when it comes to their marketing. In other words,…
Humans Crave Community and Technology Delivers
One thing confirmed in 2020 was that humans crave community and that they’ll adapt as necessary. The isolation that we all endured as the pandemic began to unfold was almost…
Tips for Creating a Newsletter and Who to Follow
At this year’s SXSW we got to hear from a few leaders within the newsletter market. They gave some quick tips for creating a worthwhile newsletter — and shared…
The Emotional Journey of Artificial Intelligence & Empathy
Artificial intelligence is doing what we all thought it couldn’t do, developing and engaging with human emotions. If you’re skeptical, just wait until you hear about the recent developments…
Why we Choose WP Engine as Our Hosting Partner
There are many reasons why we choose to partner with WP Engine as our hosting partner. Here are the top 5: 1. Award-winning support has us covered 24/7/365….
Motion Data: the Latest Technology That Could Change Everyday Lives
The Motion Data Lab x SXSW At this year’s SXSW, we got to hear about a project prototype in the works by a Japanese creative technology initiative that could change…
Creating a Social Media Strategy – 7 Easy Steps
With more people than every following brands on social media, every business should have a social media strategy. This essential strategy should be thoughtful and specific to the business. When…
Social Media Guide For Best Image Sizes
Checkout this Social Media Guide For Best Image Sizes below. We hope this is a helpful resource for optimizing images for the right platforms.
Another Zoom Meeting? Tips to Ensure Your Virtual Events are Successful.
Whether it’s an internal meeting or a planned organizational event, most of us have had our fair share of participating in virtual events—and this trend will continue in 2021. Here…
UI/UX Do’s and Don’ts
It’s more important than ever for businesses to spend time working on their digital presence. Your digital presence allows potential customers to find you and learn about you 24 *…
Brands Are Getting Creative with Experiential Marketing
Before the pandemic, brands were dabbling in experiential marketing coming up with creative, innovative ways to interact with their consumers. The pandemic has presented the challenge to offer virtual…
Creating a Podcast: A Quick Guide From Planning to Promoting
Podcasting is super hot right now — and listenership is strong and growing. Many people find it easier to consume information by listening to a podcast rather than reading or…
Shifting Marketing Strategies During and After the Pandemic
Studies show that the pandemic has directly impacted the way companies advertise their offering. With face-to-face interactions cut off, everyone relied on technology to get the information they needed. This…
WordPress Tops The Charts Again!
It comes as no surprise that once again, WordPress is the top content management system (CMS) for 2021. WordPress is used by 39.5% of all websites on the web, up…
The Best Times to Post on Social Media 2021
Do you question how to maximize your social media strategy? Do you notice that some days you post pure gold but only hear crickets? We can help. Oberlo has done…
What is “Gray Matter”?
Medically speaking, grey matter serves to process information in the brain, and helps to process signals created by other sensory organs. Grey matter is also generally associated with intelligence and cognitive…
