Attention Non-profits!
The first Social Impact Education Conference for Nonprofits Are you looking for ideas on how to best leverage Facebook and Instagram for your organization? Well, Facebook is ready to…
Robots Among Us
Robots as a service (Raas) Robots as a service (RaaS) are making their way into our everyday lives and workplaces with ease. You may have seen robots acting as security…
10 YouTube Videos Every Business Should Create
Headway Capital has put together a new infographic that highlights 10 content ideas for YouTube videos. We think these ideas are great, especially #6 and #8. Read on if you…
How the Facebook Feed Algorithm Works
The Process of Feed Ranking Many of us view Facebook’s algorithm as an enigma. Does anyone really understand how it works? If you did understand, would it change the way…
8 Podcasting Tips and Best Practices
1. Recap & Take Aways At the end of the episode provide a brief recap or summary of what you talked about, then provide the listener with key deliverables or…
The Environment and Digital Marketing
Companies, big and small, want sustainability as a part of their core values. Not only is it good for the environment, but it is an ethically conscious thing to consider…
What is Synthetic Media Technology?
Synthetic Media is all around us. It can include algorithmically generated content such as audio, deepfakes, virtual figures, and much more. About Deepfakes Even if you haven’t heard of…
7 Myths About Building a New Website
MYTH #1: I can save money by just using a free website tool Free website tools can only do so much and require a lot more time and effort…
Digital Transformation in Healthcare
The healthcare industry has undergone digital transformation over the years, but that process was accelerated as a result of the COVID-19 pandemic. Doctors across the US scrambled to figure out…
Harnessing the Power of Social Proof
Social proof is the psychological phenomenon where people are influenced by the actions of others under the guise that those actions are the correct ones. It’s actually an essential element…
The Importance of Responsive Web Development
Responsive web development is when we create a site that responds instantly to the device it’s being viewed on and makes adjustments to best perform for that device. This is…
5 Tips to Plan an Engaging Podcast
The first part of planning a podcast episode is sitting down and outlining what value you will be providing the listener. Your goal is to add value to someone’s…
The Amazing Potential of Augmented Reality Innovations from Facebook Reality Labs
Facebook Reality Labs AR is Everywhere Augmented Reality (AR) is being used in so many ways already — you’ve most likely used and seen it in various…
The 10 Best Social Media Analytic Tools
The 10 Best Social Media Analytic Tools As digital reach evolves, marketers are not only interested in website analytics but social media analytics as well. The growth of social media…
Your Website Content Matters…Make it KING.
We have to start with a hard truth; there’s a lot of bad content on the internet. Don’t let that discourage you. Writing persuasive and informative content that prompts the reader to…
Image Optimization Matters for SEO and a Quality User Experience
When uploading images to a website you should always optimize your assets to prevent poor user experience from a slow loading page. If you are on macOS or Linux,…
Making Sense of Digital Marketing Techno-Jargon
B2B, B2C, Bounce Rate, Redirect, Conversion Rate, CTR…wait…what??! If some of this sounds like a different language to you, don’t worry. You’re not alone. It’s easy to get lost…
What is Web Accessibility?
The industry standard for assessing if a web page is accessible is using the Web Content Accessibility Guidelines (WCAG). These guidelines provide 4 top-level principles for determining the accessibility of…
