The Environment and Digital Marketing
Companies, big and small, want sustainability as a part of their core values. Not only is it good for the environment, but it is an ethically conscious thing to consider…
What is Synthetic Media Technology?
Synthetic Media is all around us. It can include algorithmically generated content such as audio, deepfakes, virtual figures, and much more. About Deepfakes Even if you haven’t heard of…
7 Myths About Building a New Website
MYTH #1: I can save money by just using a free website tool Free website tools can only do so much and require a lot more time and effort…
Digital Transformation in Healthcare
The healthcare industry has undergone digital transformation over the years, but that process was accelerated as a result of the COVID-19 pandemic. Doctors across the US scrambled to figure out…
Harnessing the Power of Social Proof
Social proof is the psychological phenomenon where people are influenced by the actions of others under the guise that those actions are the correct ones. It’s actually an essential element…
The Importance of Responsive Web Development
Responsive web development is when we create a site that responds instantly to the device it’s being viewed on and makes adjustments to best perform for that device. This is…
5 Tips to Plan an Engaging Podcast
The first part of planning a podcast episode is sitting down and outlining what value you will be providing the listener. Your goal is to add value to someone’s…
The Amazing Potential of Augmented Reality Innovations from Facebook Reality Labs
Facebook Reality Labs AR is Everywhere Augmented Reality (AR) is being used in so many ways already — you’ve most likely used and seen it in various…
The 10 Best Social Media Analytic Tools
The 10 Best Social Media Analytic Tools As digital reach evolves, marketers are not only interested in website analytics but social media analytics as well. The growth of social media…
Your Website Content Matters…Make it KING.
We have to start with a hard truth; there’s a lot of bad content on the internet. Don’t let that discourage you. Writing persuasive and informative content that prompts the reader to…
Image Optimization Matters for SEO and a Quality User Experience
When uploading images to a website you should always optimize your assets to prevent poor user experience from a slow loading page. If you are on macOS or Linux,…
Making Sense of Digital Marketing Techno-Jargon
B2B, B2C, Bounce Rate, Redirect, Conversion Rate, CTR…wait…what??! If some of this sounds like a different language to you, don’t worry. You’re not alone. It’s easy to get lost…
What is Web Accessibility?
The industry standard for assessing if a web page is accessible is using the Web Content Accessibility Guidelines (WCAG). These guidelines provide 4 top-level principles for determining the accessibility of…
What is Clubhouse…and are you invited?
What is Clubhouse? Clubhouse is the new social media cool kid on the block. It’s an invitation-only social media platform that originated out of silicon valley. Early members included tech…
How to Push Social Media Content to the Right Audience
We often get questions or concerns from clients and friends saying that they feel like they “are screaming into a void” when it comes to their marketing. In other words,…
Humans Crave Community and Technology Delivers
One thing confirmed in 2020 was that humans crave community and that they’ll adapt as necessary. The isolation that we all endured as the pandemic began to unfold was almost…
Tips for Creating a Newsletter and Who to Follow
At this year’s SXSW we got to hear from a few leaders within the newsletter market. They gave some quick tips for creating a worthwhile newsletter — and shared…
The Emotional Journey of Artificial Intelligence & Empathy
Artificial intelligence is doing what we all thought it couldn’t do, developing and engaging with human emotions. If you’re skeptical, just wait until you hear about the recent developments…
