Benefits to Starting a Podcast
It’s no doubt that podcasts have been on the rise, in fact, podcasts are listened to everyday by millions of people. Listeners seek out entertainment, health, business and many other…
Using Images in Custom-Coded Eblasts
You want to send an email and you want it to look good. Sounds easy enough, but that’s not always the case. The issue is that email clients haven’t kept…
6 Key Questions to Ask When Creating Website Copy
When launching a new website, business owners commonly focus on the look and feel of the website, the design, before considering the words that will communicate the actual intended message….
What is Google Analytics and How to Use it in Your Business
Google Analytics gives businesses the ability to analyze and gain insight into what’s working and what isn’t and then adjust accordingly. So, what exactly is Google Analytics? Google Analytics is…
The Basics of Search Engine Optimization (SEO)
Search Engine Optimization is mentioned all the time – but many people don’t understand much about it other than the fact that they should implement “SEO” on their business website….
What is Digital Marketing? An Overview of Different Types of Digital Marketing
Digital Marketing refers simply to using the internet to market your product or service. Its connecting with potential customers via different channels online. Some of the key benefits of…
What You Need to Know to Start a Podcast
Do you have a favorite podcast? Have you noticed that there are new ones popping up every week? It’s true – podcasting has become an incredible digital marketing opportunity…
The Battle Between Targeted Ads and Protecting User Privacy
How it all started It all started with cookies. Cookies are digital notes that websites add to your web browser. They can be read by the websites that you visit….
Technology Trends in 2022: Storytelling vs Advertising
Storytelling vs Advertising We dont believe this is anything new as the past few years have shifted this direction, but in 2022 you can expect “Advertising to continue to…
Technology Trends in 2022: Short Form Content
What is Short Form Content? Short form content is typically quick, easy content for consumers to interact with. If words are included they are usually no more than 500….
Technology Trends in 2022 – Augmented Reality
Augmented Reality Augmented reality has come all at once, but has also seemingly eased into our everyday lives in ways we don’t realize. Now it is the new norm to…
Unbounce Acquires LeadsRX
What is Unbounce? Unbounce is a conversion intelligence platform used primarily to create landing pages for digital campaigns. A visitor lands on an unbounce landing page after clicking on a…
What are Nanoinfluencers and should you use them?
Influencers are cluttering our social feeds but studies are showing that although the influencer market is increasing, trust for them is not. A survey conducted by Savanta, found…
How to Make the Most of Your YouTube Content
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
Engaging with your Audience: Top UX/UI Trends for 2022
After 2020 and 2021, it shouldn’t be surprising that the world is still adjusting to the new norms. The internet is no different and we will have to adapt…
Facebook has a new name: Meta
Wait…is Facebook still called Facebook? The famous Facebook we all know and love has changed its name. Mark Zuckerberg announced that Facebook’s company name is now ‘Meta’ which reflects the…
Should I Try Out Instagram Reels?
What are Reels? Reels are Instagram’s version of TikTok videos. They’re short, 15-60 second videos that can be paired with music, and other fun effects. They show up in their…
How GA4 Will Help in a Cookieless World
In January 2020, Google announced that it would be banning third party cookies from its ad networks and chrome browser by 2022. Since then, this initiative has been pushed…
