What are Nanoinfluencers and should you use them?
Influencers are cluttering our social feeds but studies are showing that although the influencer market is increasing, trust for them is not. A survey conducted by Savanta, found…
How to Make the Most of Your YouTube Content
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
Engaging with your Audience: Top UX/UI Trends for 2022
After 2020 and 2021, it shouldn’t be surprising that the world is still adjusting to the new norms. The internet is no different and we will have to adapt…
Facebook has a new name: Meta
Wait…is Facebook still called Facebook? The famous Facebook we all know and love has changed its name. Mark Zuckerberg announced that Facebook’s company name is now ‘Meta’ which reflects the…
Should I Try Out Instagram Reels?
What are Reels? Reels are Instagram’s version of TikTok videos. They’re short, 15-60 second videos that can be paired with music, and other fun effects. They show up in their…
How GA4 Will Help in a Cookieless World
In January 2020, Google announced that it would be banning third party cookies from its ad networks and chrome browser by 2022. Since then, this initiative has been pushed…
Everything You Need to Know About Information Architecture
What is Information Architecture? You’ve heard of UX and UI design, but have you heard about Information architecture? Information architecture cannot be ignored when it comes to building an online…
The Importance of Email Marketing
Having a digital marketing strategy is key for any business wanting to establish and maintain brand awareness to reach their target audience. With social media being a key player…
Adding Tik Tok to your Digital Marketing Strategy?
There is no ignoring the fact that Tik Tok is becoming a primary channel in which marketers are able to reach their audience. Tik Tok is on track to reach…
Attention Non-profits!
The first Social Impact Education Conference for Nonprofits Are you looking for ideas on how to best leverage Facebook and Instagram for your organization? Well, Facebook is ready to…
Robots Among Us
Robots as a service (Raas) Robots as a service (RaaS) are making their way into our everyday lives and workplaces with ease. You may have seen robots acting as security…
10 YouTube Videos Every Business Should Create
Headway Capital has put together a new infographic that highlights 10 content ideas for YouTube videos. We think these ideas are great, especially #6 and #8. Read on if you…
How the Facebook Feed Algorithm Works
The Process of Feed Ranking Many of us view Facebook’s algorithm as an enigma. Does anyone really understand how it works? If you did understand, would it change the way…
8 Podcasting Tips and Best Practices
1. Recap & Take Aways At the end of the episode provide a brief recap or summary of what you talked about, then provide the listener with key deliverables or…
The Environment and Digital Marketing
Companies, big and small, want sustainability as a part of their core values. Not only is it good for the environment, but it is an ethically conscious thing to consider…
What is Synthetic Media Technology?
Synthetic Media is all around us. It can include algorithmically generated content such as audio, deepfakes, virtual figures, and much more. About Deepfakes Even if you haven’t heard of…
7 Myths About Building a New Website
MYTH #1: I can save money by just using a free website tool Free website tools can only do so much and require a lot more time and effort…
Digital Transformation in Healthcare
The healthcare industry has undergone digital transformation over the years, but that process was accelerated as a result of the COVID-19 pandemic. Doctors across the US scrambled to figure out…
Harnessing the Power of Social Proof
Social proof is the psychological phenomenon where people are influenced by the actions of others under the guise that those actions are the correct ones. It’s actually an essential element…
