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Category: Strategy, Research and Planning

How to Develop a Social Media Strategy  

Posted: Jul 15th, 2022 | Category: Social Media, Strategy, Research and Planning

Social Media is indeed a part of most businesses marketing strategy at this point. But, is it enough to just have an account and share a cute meme now and then?…

Technology Trends in 2022: Storytelling vs Advertising

Posted: Jan 28th, 2022 | Category: Storytelling, Strategy, Research and Planning

  Storytelling vs Advertising We dont believe this is anything new as the past few years have shifted this direction, but in 2022 you can expect “Advertising to continue to…

Tags: video storytelling

Technology Trends in 2022 – Augmented Reality

Posted: Jan 27th, 2022 | Category: Digital Marketing Strategy, Strategy, Research and Planning, Tech Innovations

Augmented Reality Augmented reality has come all at once, but has also seemingly eased into our everyday lives in ways we don’t realize. Now it is the new norm to…

Tags: Augmented Reality

8 Podcasting Tips and Best Practices

Posted: Aug 4th, 2021 | Category: Podcasting, Strategy, Research and Planning, Uncategorized

1. Recap & Take Aways At the end of the episode provide a brief recap or summary of what you talked about, then provide the listener with key deliverables or…

Tags: best practices, podcasting tips

The Amazing Potential of Augmented Reality Innovations from Facebook Reality Labs

Posted: Jun 7th, 2021 | Category: Strategy, Research and Planning, Tech Innovations

  Facebook Reality Labs     AR is Everywhere Augmented Reality (AR) is being used in so many ways already — you’ve most likely used and seen it in various…

Tags: AI, AR

Your Website Content Matters…Make it KING.

Posted: May 19th, 2021 | Category: Design, Content Creation and Development, Search Engine Optimization, Strategy, Research and Planning, Uncategorized

We have to start with a hard truth; there’s a lot of bad content on the internet. Don’t let that discourage you. Writing persuasive and informative content that prompts the reader to…

Making Sense of Digital Marketing Techno-Jargon

Posted: May 12th, 2021 | Category: Marketing Execution and Management, Strategy, Research and Planning, Uncategorized

B2B, B2C, Bounce Rate, Redirect, Conversion Rate, CTR…wait…what??! If some of this sounds like a different language to you, don’t worry. You’re not alone.    It’s easy to get lost…

Tags: Marketing Glossary

How to Push Social Media Content to the Right Audience

Posted: Apr 22nd, 2021 | Category: Digital Marketing Strategy, Social Media, Strategy, Strategy, Research and Planning

We often get questions or concerns from clients and friends saying that they feel like they “are screaming into a void” when it comes to their marketing.  In other words,…

The Emotional Journey of Artificial Intelligence & Empathy

Posted: Apr 7th, 2021 | Category: Power User Content, Strategy, Research and Planning, SXSW 2021

  Artificial intelligence is doing what we all thought it couldn’t do, developing and engaging with human emotions. If you’re skeptical, just wait until you hear about the recent developments…

Tags: AI

Creating a Social Media Strategy – 7 Easy Steps

Posted: Mar 11th, 2021 | Category: Digital Marketing Strategy, Social Media, Strategy, Strategy, Research and Planning

Strategy vs Tactics With more people than every following brands on social media, every business should have a social media strategy. This essential strategy should be thoughtful and specific to…

Yes, You Can Afford to Advertise on “TV”

Posted: Jan 28th, 2021 | Category: Digital Marketing Strategy, PPC Management, Strategy, Research and Planning

More and more households are cutting the cord. We no longer rely on traditional cable companies and television networks to deliver movies, shows, and other content to us.  Streaming media…

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