What are Nanoinfluencers and should you use them?
Influencers are cluttering our social feeds but studies are showing that although the influencer market is increasing, trust for them is not. A survey conducted by Savanta, found…
How to Make the Most of Your YouTube Content
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
Should I Try Out Instagram Reels?
What are Reels? Reels are Instagram’s version of TikTok videos. They’re short, 15-60 second videos that can be paired with music, and other fun effects. They show up in their…
Adding Tik Tok to your Digital Marketing Strategy?
There is no ignoring the fact that Tik Tok is becoming a primary channel in which marketers are able to reach their audience. Tik Tok is on track to reach…
Attention Non-profits!
The first Social Impact Education Conference for Nonprofits Are you looking for ideas on how to best leverage Facebook and Instagram for your organization? Well, Facebook is ready to…
10 YouTube Videos Every Business Should Create
Headway Capital has put together a new infographic that highlights 10 content ideas for YouTube videos. We think these ideas are great, especially #6 and #8. Read on if you…
How the Facebook Feed Algorithm Works
The Process of Feed Ranking Many of us view Facebook’s algorithm as an enigma. Does anyone really understand how it works? If you did understand, would it change the way…
The 10 Best Social Media Analytic Tools
The 10 Best Social Media Analytic Tools As digital reach evolves, marketers are not only interested in website analytics but social media analytics as well. The growth of social media…
What is Clubhouse…and are you invited?
What is Clubhouse? Clubhouse is the new social media cool kid on the block. It’s an invitation-only social media platform that originated out of silicon valley. Early members included tech…
How to Push Social Media Content to the Right Audience
We often get questions or concerns from clients and friends saying that they feel like they “are screaming into a void” when it comes to their marketing. In other words,…
Creating a Social Media Strategy – 7 Easy Steps
Strategy vs Tactics With more people than every following brands on social media, every business should have a social media strategy. This essential strategy should be thoughtful and specific to…
Social Media Guide For Best Image Sizes
Checkout this Social Media Guide For Best Image Sizes below. We hope this is a helpful resource for optimizing images for the right platforms.
Shifting Marketing Strategies During and After the Pandemic
Covid’s Impact Studies show that the pandemic has directly impacted the way companies advertise their offering. With face-to-face interactions cut off, everyone relied on technology to get the information they…
The Best Times to Post on Social Media 2021
Do you question how to maximize your social media strategy? Do you notice that some days you post pure gold but only hear crickets? We can help. Oberlo has done…
Social Media Marketing
Why Use Social Media? We use social media to communicate with our friends, families and now our customers. Your customers are already logged in – and they’re already talking about…
Social Media Leverage for Small Businesses
Small business owners know that it takes community interaction to create growth. As the social media community continues to increase in size, small businesses are becoming interested in an online…
Should Your Company Use Facebook Ads?
Are Facebook ads right for your business? Find out why companies and nonprofits alike are turning to paid posts to reach a wider audience.
R.I.P. “Pin It to Win It” Contests: Pinterest tightens up contest rules
It was English literature & poet extraordinaire, Geoffrey Chaucer that said, “All good things must come to an end.” Announced late last week, Pinterest will now be restricting its contest rules a la their Acceptable Use Policy. This comes after an initial soft push of restrictions back in May via Pinterest’s updated Brand Guidelines, complete with a simple list of Do’s and Don’ts.