5 Common Misconceptions about SEO: Setting the Record Straight
In the constantly evolving world of digital marketing, there’s one element that all businesses want a piece of: Search Engine Optimization, or SEO. While SEO is an important part of…
What to know about Influencer Marketing in 2023
Influencer marketing has become an effective element of digital marketing strategies, and its impact in 2023 continues to grow. This type of marketing approach uses the reach and influence…
Brand Consistency: Where to Start and Why It’s Important
In today’s digital landscape, building a strong brand identity is more important than ever before. As a small business owner, you have probably invested a lot of time and resources…
How Businesses are using TikTok for their Marketing
TikTok is a social media platform that has exploded in popularity over the last few years. It is a platform that allows users to create short-form videos that are typically…
How to Develop a Social Media Strategy
Social Media is indeed a part of most businesses marketing strategy at this point. But, is it enough to just have an account and share a cute meme now and then?…
5 Digital Marketing Trends in 2022
We’re half way through 2022! So, what are the 2022 digital marketing trends that we’re seeing? And…are they effective? Here we share some highlights of trends in the digital…
What are Nanoinfluencers and should you use them?
Influencers are cluttering our social feeds but studies are showing that although the influencer market is increasing, trust for them is not. A survey conducted by Savanta, found…
How to Make the Most of Your YouTube Content
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
Should I Try Out Instagram Reels?
What are Reels? Reels are Instagram’s version of TikTok videos. They’re short, 15-60 second videos that can be paired with music, and other fun effects. They show up in their…
Adding Tik Tok to your Digital Marketing Strategy?
There is no ignoring the fact that Tik Tok is becoming a primary channel in which marketers are able to reach their audience. Tik Tok is on track to reach…
Attention Non-profits!
The first Social Impact Education Conference for Nonprofits Are you looking for ideas on how to best leverage Facebook and Instagram for your organization? Well, Facebook is ready to…
10 YouTube Videos Every Business Should Create
Headway Capital has put together a new infographic that highlights 10 content ideas for YouTube videos. We think these ideas are great, especially #6 and #8. Read on if you…
How the Facebook Feed Algorithm Works
The Process of Feed Ranking Many of us view Facebook’s algorithm as an enigma. Does anyone really understand how it works? If you did understand, would it change the way…
The 10 Best Social Media Analytic Tools
The 10 Best Social Media Analytic Tools As digital reach evolves, marketers are not only interested in website analytics but social media analytics as well. The growth of social media…
What is Clubhouse…and are you invited?
What is Clubhouse? Clubhouse is the new social media cool kid on the block. It’s an invitation-only social media platform that originated out of silicon valley. Early members included tech…
How to Push Social Media Content to the Right Audience
We often get questions or concerns from clients and friends saying that they feel like they “are screaming into a void” when it comes to their marketing. In other words,…
Creating a Social Media Strategy – 7 Easy Steps
Strategy vs Tactics With more people than every following brands on social media, every business should have a social media strategy. This essential strategy should be thoughtful and specific to…
