The digital world moves at a dizzying pace. New sites, social media platforms, and mobile apps pop up every day. Innovation is great, but it can make digital marketing feel like a scramble. A scramble to keep up with the latest trends and tools. A scramble to find and implement new strategies.
Gray Digital has the experience and dedicated team to help you cut through the clutter and develop goal-driven digital marketing solutions for your business. Let our team keep up with the latest social media platforms, Google algorithm changes, and thousands of other digital details. We do this all day, every day.
We use data and research to create goal-driven marketing plans for social media, brand content, and paid digital advertising to get your message out.
DIGITAL AUDITS AND COMPETITIVE ANALYSIS
We’ll review your current digital activities and those of your competitors to show strengths, weaknesses, and opportunities. Projects include website audits, social media audits, and ad buy opportunities.
AD BUY RESEARCH AND PLANNING
We can identify where your customers spend time online and craft a digital marketing plan that speaks to them.
Gray Digital specializes in creating advanced WordPress websites. We focus on building a responsive, mobile-first design and meeting accessibility requirements. We’re also glad to help with custom designs and advanced functionality.
In the digital world, “design” means many things—social media imagery, motion graphics, website layouts, and much more. We love finding fresh, creative ways to communicate the essence of your brand.
PODCAST PRODUCTION
Podcast listenership is rapidly growing. It’s a powerful way to highlight your knowledge and position yourself as an expert in your field. Using our production experience and state-of-the-art equipment, Gray Digital can help make podcasting easy and fun.
VIDEO AND MOTION GRAPHICS PRODUCTION
Video is surging in popularity and quickly becoming an integral part of online advertising. We can help with everything from short social media spots to longer informational pieces.
COPYWRITING SERVICES
Invest in your message, from stronger product descriptions to more persuasive calls-to-action.
Gray Digital will implement a digital marketing campaign and manage all its intricacies for your business. Our suite of analytics tools tracks campaign performance and goal completions, and it enables us to refine and optimize your results.
PAY-PER-CLICK ADVERTISING (PPC)
Pay-Per-Click, or PPC, is the process of purchasing ads for specific keyword phrases on search engines like Google or Bing. It sounds simple, but a lot goes into running these campaigns to maximize your budget. Learn more about how we approach PPC here:
From organic posts to sponsored ads, we’re ready to support your social media marketing needs. As experienced industry experts, Gray Digital understands what it takes to identify and connect with the right audience across today’s diverse social media landscape.
Let us help you position your website and other digital content in the most advantageous and search engine-friendly way. Learn more about how we approach SEO here:
In ROI terms, email marketing is still one of the most powerful ways to connect with your customers and prospects. At Gray Digital, we’ll create emails that maximize these valuable touchpoints.
We can help you keep track of what your customers and prospects say about your organization. This knowledge enables you to get involved and influence important conversations.
WEBSITE MANAGEMENT
Gray Digital comfortably owns the many facets of website management. We handle the mechanical bits like hosting, security, and software patch updates, along with regular changes like adding new pages and ensuring your search engine ranking is strong.
DIGITAL AD BUYS (SEM)
Today’s digital marketing opportunities are both exciting and complicated. There are so many different platforms and opportunities—over-the-top (OTT) advertising, geo-fencing, PPC, display ads, retargeting/marketing, social media, plus all their combinations! Gray Digital will help you tame the noise and get your message in the right place at the right time.
