Web style guides have gone mainstream

What online guides allow, that traditional ones don’t, is much greater connectivity to your brand, in a modern format, quickly navigable from anywhere in the world.

SXSW Interactive Recap – Experiment and Share (Together)
SXSW Interactive Recap – Experiment and Share (Together)

Last week, I attended South by Southwest Interactive. While I knew I would get exposed to the latest and greatest in technology and digital creativity, I wasn’t quite sure what to expect. I had not attended since 2008 and at that time it was growing but not compared to how huge it has gotten, hundreds of sessions, parties and meetups going on every hour bringing more people than ever. Besides getting introduced to cutting-edge gadgets, trends and technologies; my biggest takeaway from SXSWi was to experiment and share, more…a lot more.