Creativity is an important component in the business world, especially for entrepreneurs and business owners striving to stay ahead in the competitive market. However, there are times when even the…
Navigating the vast world of website building platforms can be a challenge for small businesses. Two names that you’ve likely explored are Wix and WordPress. Both have secured their niche…
As a business owner, you’re always looking for ways to streamline your operations and save time. Automation tools can help you achieve both of these goals by allowing you…
It’s a new year and that means new marketing trends. With digital marketing, these trends are sometimes hard to keep track of – so we’ve compiled a list of the…
When launching a new website, business owners commonly focus on the look and feel of the website, the design, before considering the words that will communicate the actual intended message….
What is Short Form Content? Short form content is typically quick, easy content for consumers to interact with. If words are included they are usually no more than 500….
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
After 2020 and 2021, it shouldn’t be surprising that the world is still adjusting to the new norms. The internet is no different and we will have to adapt…
What are Reels? Reels are Instagram’s version of TikTok videos. They’re short, 15-60 second videos that can be paired with music, and other fun effects. They show up in their…
What is Information Architecture? You’ve heard of UX and UI design, but have you heard about Information architecture? Information architecture cannot be ignored when it comes to building an online…
There is no ignoring the fact that Tik Tok is becoming a primary channel in which marketers are able to reach their audience. Tik Tok is on track to reach…
Headway Capital has put together a new infographic that highlights 10 content ideas for YouTube videos. We think these ideas are great, especially #6 and #8. Read on if you…
The Process of Feed Ranking Many of us view Facebook’s algorithm as an enigma. Does anyone really understand how it works? If you did understand, would it change the way…
The first part of planning a podcast episode is sitting down and outlining what value you will be providing the listener. Your goal is to add value to someone’s…
We have to start with a hard truth; there’s a lot of bad content on the internet. Don’t let that discourage you. Writing persuasive and informative content that prompts the reader to…
Why Optimize Your Images? When uploading images to a website you should always optimize your assets to prevent poor user experience from a slow loading page. If you are…
The industry standard for assessing if a web page is accessible is using the Web Content Accessibility Guidelines (WCAG). These guidelines provide 4 top-level principles for determining the accessibility of…
There are many reasons why we choose to partner with WP Engine as our hosting partner. Here are the top 5: 1. Award-winning support has us covered 24/7/365….
It’s more important than ever for businesses to spend time working on their digital presence. Your digital presence allows potential customers to find you and learn about you 24 *…
