6 Key Questions to Ask When Creating Website Copy
When launching a new website, business owners commonly focus on the look and feel of the website, the design, before considering the words that will communicate the actual intended message….
Technology Trends in 2022: Short Form Content
What is Short Form Content? Short form content is typically quick, easy content for consumers to interact with. If words are included they are usually no more than 500….
How to Make the Most of Your YouTube Content
As more and more businesses take advantage of the power of video for marketing, it’s important to understand the basics of the algorithms the different platforms use. The algorithms…
Engaging with your Audience: Top UX/UI Trends for 2022
After 2020 and 2021, it shouldn’t be surprising that the world is still adjusting to the new norms. The internet is no different and we will have to adapt…
Should I Try Out Instagram Reels?
What are Reels? Reels are Instagram’s version of TikTok videos. They’re short, 15-60 second videos that can be paired with music, and other fun effects. They show up in their…
Everything You Need to Know About Information Architecture
What is Information Architecture? You’ve heard of UX and UI design, but have you heard about Information architecture? Information architecture cannot be ignored when it comes to building an online…
Adding Tik Tok to your Digital Marketing Strategy?
There is no ignoring the fact that Tik Tok is becoming a primary channel in which marketers are able to reach their audience. Tik Tok is on track to reach…
10 YouTube Videos Every Business Should Create
Headway Capital has put together a new infographic that highlights 10 content ideas for YouTube videos. We think these ideas are great, especially #6 and #8. Read on if you…
How the Facebook Feed Algorithm Works
The Process of Feed Ranking Many of us view Facebook’s algorithm as an enigma. Does anyone really understand how it works? If you did understand, would it change the way…
5 Tips to Plan an Engaging Podcast
The first part of planning a podcast episode is sitting down and outlining what value you will be providing the listener. Your goal is to add value to someone’s…
Your Website Content Matters…Make it KING.
We have to start with a hard truth; there’s a lot of bad content on the internet. Don’t let that discourage you. Writing persuasive and informative content that prompts the reader to…
Image Optimization Matters for SEO and a Quality User Experience
Why Optimize Your Images? When uploading images to a website you should always optimize your assets to prevent poor user experience from a slow loading page. If you are…
What is Web Accessibility?
The industry standard for assessing if a web page is accessible is using the Web Content Accessibility Guidelines (WCAG). These guidelines provide 4 top-level principles for determining the accessibility of…
Why we Choose WP Engine as Our Hosting Partner
There are many reasons why we choose to partner with WP Engine as our hosting partner. Here are the top 5: 1. Award-winning support has us covered 24/7/365….
UI/UX Do’s and Don’ts
It’s more important than ever for businesses to spend time working on their digital presence. Your digital presence allows potential customers to find you and learn about you 24 *…
WordPress Tops The Charts Again!
It comes as no surprise that once again, WordPress is the top content management system (CMS) for 2021. WordPress is used by 39.5% of all websites on the web, up…
We’re all doing something wrong… How does a 9 year old make $29 MILLION on YouTube?
Once again, Forbes predicted that nine year old, Ryan Kaji, would be one of the top earning YouTubers of 2020. His channel, Ryan’s World, is still unbelievably popular. His videos…
Content Management Systems
Content Management Systems (CMS) We get it. You need to be able to make updates to your website without the help of an entire team of technology experts. The key…
Responsive Web Design and Development
You most likely don’t have time to sit at a desktop computer all day, surfing the Internet and hanging out on all of your favorite social media sites. Chances are,…
