As a business owner, you’re always looking for ways to streamline your operations and save time. Automation tools can help you achieve both of these goals by allowing you to automate repetitive tasks and focus on the most important aspects of your marketing strategy. Let’s explore some of the basic and well-tested automation tools that businesses can use in their digital marketing efforts.

“Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success.” via Digital Marketing Institute


1. Social Media Management Tools

  • SKED Social is an example of a social media management tool that allows you to manage all your social media accounts in one place. With SKED, you can schedule posts, monitor your social media mentions and engage with followers, and track your social media analytics. It also allows you to collaborate with team members, making it an excellent tool for small businesses that have a team managing their social media.
  • Buffer is another social media management tool that lets you schedule posts, track analytics, and collaborate with team members. One of the unique features of Buffer is its ability to suggest content for you to share based on your industry and interests. It also has a browser extension that allows you to easily share content you find while browsing the web.



2. Email Marketing Tools

There are many email marketing tools that let you design and send professional-looking emails to your customers. For example, you can use Mailchimp to create automated email campaigns that will send out emails based on triggers such as sign-ups or purchases. It also has an extensive list of integrations, making it easy to connect with other tools and platforms. Each different tool available will have similar features – and also some unique qualities. Do your research or speak with a digital marketing professional to figure out which one is right for your business. 


3. Zapier 

Zapier is an automation tool that connects different apps and tools you use to automate repetitive tasks. For example, you can use Zapier to automatically add new leads from your website to your CRM or to send a thank-you email to new customers after a purchase. With Zapier, you can automate many of the tasks that take up valuable time in your day. It’s often a good idea to invest in someone who knows how to set this up correctly to get the best results and ROI. 


4. Canva

Canva is a graphic design tool that allows you to create professional-looking designs for your marketing materials. It has a user-friendly interface and a wide range of templates that make it easy to create eye-catching designs for social media, email marketing, and more. You can also upload your own images and fonts to create a unique look for your brand.


5. Content Creation Tools

Content creation tools can be used strategically to help in your business…not as a scary tool to replace humans. A popular way these types of tools are being used is to respond to customer service queries. It’s a more personal and customized approach to an “FAQ” page, without needing to pay someone to answer online questions for hours a day. Content creation tools, like ChatGPT, are also available to help generate ideas and basic content for social media, blogs, emails, etc. However, it’s always important to have a human who knows your business and industry be ultimately responsible for the content before publishing. 



In conclusion, these are a few of the common automation tools available for businesses looking to streamline their digital marketing efforts. By using these tools, you can save time, increase efficiency, and focus on the most important aspects of your marketing strategy. If you’re interested in talking with someone about using these tools to meet your marketing goals, the Gray Digital Group team can help!

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