TikTok is a social media platform that has exploded in popularity over the last few years. It is a platform that allows users to create short-form videos that are typically 15-60 seconds in length. TikTok has become one of the most popular social media platforms in the world. Many businesses have recognized the potential of TikTok as a marketing tool and have begun using the platform in their digital marketing strategies. Following are ways in which businesses are using TikTok in their digital marketing strategy.

Influencer Marketing

Influencer marketing has been a popular marketing strategy on social media platforms for a while now, and TikTok is no exception. Many businesses are collaborating with TikTok influencers to promote their products or services. Influencers on TikTok have a huge following, and their videos have the potential to reach millions of people. By partnering with an influencer, businesses can tap into their audience and reach potential customers.


Hashtag Challenges

Hashtag challenges are a popular feature on TikTok. In a hashtag challenge, users create videos using a specific hashtag. This is a great way for businesses to promote their products or services in a fun and engaging way. Many businesses have created their own hashtag challenges on TikTok, encouraging users to create videos using their products. 


Behind-the-Scenes (BTS) Content

One of the unique features of TikTok is that it allows businesses to showcase their behind-the-scenes content. This is a great way to give customers a glimpse into the day-to-day operations of the business. Many businesses are using TikTok to showcase their manufacturing processes, their office culture, and their employees. This type of content can help humanize the business and build a connection with customers.


User-Generated Content (UGC)

User-generated content is content that is created by customers. Many businesses are using TikTok to encourage their customers to create videos using their products. This is a great way to showcase the product in action and to build a community around the brand. User-generated content can also help businesses to reach a wider audience as users are more likely to share content created by their peers.


Education and How-To Content

TikTok is a great platform for creating short-form educational and how-to videos. Many businesses are using TikTok to create content that educates their customers on how to use their products or services. For example, a makeup brand could create a series of videos on how to apply different makeup looks using their products. This type of content is not only engaging but also helps customers to get the most out of the product or service.

TikTok is a platform that is constantly evolving, and businesses that have digital marketing professionals to stay on top of the latest trends and features are sure to see success on the platform. Let us know if we can help you with your strategy.