Augmented Reality
Augmented reality has come all at once, but has also seemingly eased into our everyday lives in ways we don’t realize. Now it is the new norm to be able to view products in your home and try on products through an app. Brands are getting creative with augmented reality using it to increase their brand engagement, provide a premium customer experience, and boost conversion rates.
Need proof? Checkout this collection of statistics that Honey Pot Marketing has put together that might convince you to drop what you’re doing and look for ways to incorporate AR into your marketing strategy.
- AR increases the average mobile conversion rate from 3.5% to 11%.
- AR increases customer engagement by 66%
- Around 40% of consumers would be willing to pay more for a product if they could experience it through AR.
- AR reduces returns by 35%.
Audi
Checkout how Audi is completely dominating AR in the car industry.
Warby Parker
Using Apple’s ARKit® software and TrueDepth® camera technology, along with their own proprietary frame placement and fit system, Virtual Try-On allows Warby Parker customers to try on eyeglasses and sunglasses—seeing the realistic color, texture, and size of each style—with an iPhone X (and above).
Since Warby Parker’s inception of Virtual Try-On in 2019, net revenue increased 45%. Their virtual-try on is a game changer in the user experience and not only increases conversions but decreases the amount of returns needing to be processed.
Cosmetics
Brands such as Sephora, NYX, and Tarte Cosmetics are increasing revenues with their AR technology.
In 2016, Loreal was the first cosmetics company to partner with Snapchat to create a filter for advertising their new Silkissime Eyeliner [5,6]. They set a precedent in the beauty industry and now almost all big name makeup brands are incorporating AR technology on their websites and apps.
Tarte Cosmetics has enjoyed a number of benefits since deploying the Perfect Corp. powered virtual try-on technology, including:
- 200% increase in sales for customers experiencing virtual try-on
- Triple-digit increase in time spent on site
- 30% increase in add-to-cart
- Double-digit reduction in customer service calls for help with foundation shades
Home Products
Ikea, Houzz, Homedepot, and Target are just a few among several brands leading in home AR technology.
Buying furniture and home decor has taken on a whole new level. People are spending more time online making these decisions than they are in the store. According to Shopify, ecommerce returns can be up to five times higher than those for goods purchased in brick-and-mortar stores.
IKEA lets you virtually place true-to-scale 3D models in your very own living space.
Photo from: https://blog.loomly.com/augmented-reality
If you are interested in how AR can enhance your user experience and marketing strategy overall, give us a call today and we can bring solutions to the table.
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