Is Your Brand Having An Identity Crisis?
You know your brand from the inside out – but do you know it from the outside in? Take this quick seven-question quiz to see whether you could be in the midst of a brand identity crisis.
You know your brand from the inside out – but do you know it from the outside in? Take this quick seven-question quiz to see whether you could be in the midst of a brand identity crisis.
Companies now have the potential to gather robust quantitative user data quickly, and use it to improve their products.
In April, I moderated a panel on social media best practices at the PRSA Austin luncheon. Over 80 inhouse and external agency representatives attended and lively discussion followed. I got…
At Gray Digital Group, we have the pleasure of working with many many client Facebook pages and can share with you some of the tips we use to ensure the greatest possible organic reach.
Managing a website redesign project, large or small, can quickly escalate into a second full time job. Making sure the project launches on time is always one of the most important factors in any project. While the answers may vary depending on the project, there are 3 elements in every website redesign that, if managed properly, can help keep things moving on time and on budget.
As a healthcare consumer, marketer and advocate, I went to SXSW Interactive (SXSWi) looking for the holes in my communication on all fronts. Beyond wearables and technology on the horizon, I was eager to learn what best practices I could put into place immediately.
Google Grants is a great way to get your nonprofit in front of a targeted audience. Learn how your organization can use the grant for good.
A mobile site is a necessity in today’s world. Make sure you are prepared for the upcoming Google algorithm update.
Historically, the movement to end violence against women has been led by women. Why are men not a part of the solution? We are a part of the problem yet not willing to step-up and become an active voice, and active part of this advocacy to tackle the problem of domestic violence. It starts with men teaching men.
Responsive design and development continued to lead the discussions at this year’s SXSW.
The idea of running Apprenticeships instead of Internships was discussed in a session given by Sparkbox who have recently run a couple of apprenticeships. These differ from standard internships in the idea that there is more value and training with an apprentice than on an unpaid intern. An apprentice is a person who is training under experienced professionals in order to learn and apply the skills they’ve initially learned either through schooling or on their own.
By the end of my SXSWi experience I didn’t want to hear the word millennial again. Session after session, Millennials came up. Here’s a staggering reason why: 80% of our work force will be millennials by 2025.
AMCORP was utilizing a website that was created several years ago that mimicked the look and feel of other partner organizations. Gray Digital Group understood the special importance to build a new site that will give them a completely different identity.
With the assistance of Gray Digital Group, throughout the month of February Baptist Health System launched a marketing campaign titled, “28 Days of Heart Health.” Goals were to inform users about the importance of heart health and healthy living while showcasing Baptist’s resources and support that they provide to patients every day.
Gray Digital Group will have several members of its account services and production teams at the #SXSW conference absorbing all the trends, topics and tacos they can consume! Can’t make it? Not a problem! You’re still coming with us. Follow the conversation at #GDGsxsw14.
It is with great honor that we announce, Gray Digital Group has received the 2013 Telerik Sitefinity Partner of the Year Award.
Alongside Clarity, Gray Digital Group was able to develop a website that would support their goals of raising awareness about mental illness, break down social stigmas and increase access to treatment for children regardless of their ability to pay.
We’d like to take a moment to introduce you to one of our newest team members, Bobby Rettew. By his own definition (and title) Bobby is a storyteller, in fact, he’s the Chief Storyteller here at Gray Digital Group. Here’s a short interview with Bobby so you can get to know him a bit more.
How has the way we receive and consume data changed over the last few years? It’s pretty shocking to look back and see at which points in time our data-viewing culture has changed. It’s also hard to believe that the internet used to run on a phone line, was very disorganized and didn’t have any real structure to it.
You may have heard about Snapchat in the news recently as hackers were able to successfully download 4.6 million user names and phone numbers. This hack attempt, however, was purely for show and a statement to the company regarding just how easy it was to break their system. So let’s dive into what exactly Snapchat is and why users are signing up.