2021 is moving fast, so before we get too far into the year we want to share why annual planning is so important. Annual Digital Planning will allow you to set the roadmap for digital success. It doesn’t have to be complicated, but does need to be precise.
Here are three easy ways to get started with your annual planning:
1. Set Goals
Goals vary from increasing leads, brand awareness, search engine visibility, and traffic. Setting annual goals will allow you to measure the success of your annual digital plan and help guide your strategy and budget.
2. Secure a Strategy
Create an annual strategy and determine digital tactics based on your strategy. It’s important to remember that with digital tactics like PPC or SEO, you will not yield results immediately. It takes time for Google to acknowledge your digital efforts. Consistency is key.
3. Determine your Budget
Set your digital marketing budget on an annual basis instead of a monthly one. This will allow you to determine the amount you are able to invest in your strategy. Depending on peak season, your budget may vary from month to month. It’s important to monitor your budget and adjust based on ongoing analysis and consumer needs.
Knowing where you’re going and how you’re going to get there is a huge determiner for success. If these steps overwhelm you, give us a call and we will help you create an annual digital plan that will yield results!
