Whether it’s an internal meeting or a planned organizational event, most of us have had our fair share of participating in virtual events—and this trend will continue in 2021.

Here a few ways to ensure your virtual events are successful:

  1. Send a reminder—and more than one!  Don’t forget to include the link to the call or livestream event and take advantage of multiple channels to remind participants including email, push notifications and/or text messaging.
  2. Incentivize your participants to show up to the live version of your event. Making the event interactive between host and speakers or offering raffle-type prizes encourages participants to join you live vs. waiting on a recording or reading a written recap of the event after the fact.
  3. Involve the audience! Your event moderator is key to keeping the event flowing and your audience engaged. Acknowledging participants by name, keeping the chat open and a dedicated Q&A time allow participants to engage with both the host and each other.
  4. Consider online tools you can integrate into your website to optimize your virtual events, such as The Events Calendar, which allows your event to be highlighted on your website calendar, provides powerful integration with Zoom, protects for your event livestream link and more.