Web style guides have gone mainstream
What online guides allow, that traditional ones don’t, is much greater connectivity to your brand, in a modern format, quickly navigable from anywhere in the world.
F is for Facebook in Google’s Alphabet (I bet!)
Yep…I am talking about this very specific relationship one that has been riddled with miscues and online battles of digital lines in the sand. It was last year our health care digital team launched a Google Hangout embedded inside Facebook, since that successful campaign..it has been a lot harder to pull off technologically speaking. But […]
Shifting Your Digital Ad Budget —> Match Ad Dollar Spend With Content Curation Investment
The role of B2B digital communications has challenged me in so many ways, every day as a storyteller. I am attracted to the projects that brings audiences new places to explore, learn, feel, connect, and share. I have struggled to think through the marketing lens, actually…it is quite hard for me. Over the last year, we […]
Concerns of Auto-Pilot Mode of Scheduling, Digital Automation, and Digital Ad Buys
The time is now! Telling rich stories has become ever more important in the world of organic storytelling. It is providing a much needed balance to digital content marketing efforts inside agencies and inside organizations. With more and more access to digital marketing tools and automation, the temptation is to put more thrust behind reach […]
The truth behind the on-camera interview
It was just the other day as a storyteller and I sat through another amazing interview…an interview that not only brought me to tears, but the people around me. Laneika is a more than a domestic violence survivor and her story is one of purest of crystal balls…you have to carefully take care of her […]
Why Use a Google AdWords Certified Expert?
How do you know if the SEO and PPC expert you’re looking to hire is a professional or someone looking to make a quick buck?
Revealed—The Secret to Getting the Website of Your Dreams
Follow these two simple steps and you and your web team will create a beautiful website – together.
Photoshop CC 2015 Artboard Tips and Tricks
The addition of artboards in Photoshop CC 2015 brings a slew of really cool time-saving features for designers. Check out this article for a peek at some.
Is Your Brand Having An Identity Crisis?
You know your brand from the inside out – but do you know it from the outside in? Take this quick seven-question quiz to see whether you could be in the midst of a brand identity crisis.
User Experience Design in the Age of Automation
Companies now have the potential to gather robust quantitative user data quickly, and use it to improve their products.
Google’s Latest Update & What We Can Learn From It
Last week Google updated their algorithm once again. This update was more than one of their “mild ongoing updates”.
500 Homes is a BIG DEAL
Yes…500 homes! Can you imagine building a home, two homes, or even 500 homes? 500 homes represent 500 families who have been impacted through safe, & energy-efficient, affordable housing in the state of South Carolina– that’s 500 stories of true life change. All this organized, cultivated, and executed by an amazing organization called Homes of […]
How to Make Your Company More Interesting on Social Media
In April, I moderated a panel on social media best practices at the PRSA Austin luncheon. Over 80 inhouse and external agency representatives attended and lively discussion followed. I got…
How to Increase Your Facebook Organic Reach by Checking Your Watch
At Gray Digital Group, we have the pleasure of working with many many client Facebook pages and can share with you some of the tips we use to ensure the greatest possible organic reach.
3 Tips to Keep a Website Redesign on Track and On Budget
Managing a website redesign project, large or small, can quickly escalate into a second full time job. Making sure the project launches on time is always one of the most important factors in any project. While the answers may vary depending on the project, there are 3 elements in every website redesign that, if managed properly, can help keep things moving on time and on budget.
A Relevant Topic Beyond SXSW
As a healthcare consumer, marketer and advocate, I went to SXSW Interactive (SXSWi) looking for the holes in my communication on all fronts. Beyond wearables and technology on the horizon, I was eager to learn what best practices I could put into place immediately.
Should Your Company Use Facebook Ads?
Are Facebook ads right for your business? Find out why companies and nonprofits alike are turning to paid posts to reach a wider audience.
Google Grants and Your Nonprofit
Google Grants is a great way to get your nonprofit in front of a targeted audience. Learn how your organization can use the grant for good.
Stop the talking heads and flapping lips on social video! :)
Yes…stop it. No one wants to hear your rants and dialogue? Just because you have an iPhone and video camera…it just is not working. People want more than you flapping your lips and ranting your thoughts on Facebook and Instagram. I feel the old newsroom junkie in me coming out in this rant. My old […]
Sharing Brittny’s Story at Fashion with a Passion 2015
In January we had the opportunity to meet Brittany Speed, a survivor of domestic violence. We sat down to capture her story and we were amazed with her path, how she came to Safe Harbor, and how her story is empowering others. Our friends at Safe Harbor asked us to capture, tell, and share Brittny’s […]
