IDD Accessibility

Advancements continue to be made in the world of digital accessibility. At GDG, we currently follow WCAG.2 guidelines for all new websites created and modify existing websites based on client…

Call Tracking
Call Tracking

How Can Call Tracking Help Your Business? Call tracking helps your business track the success of any digital campaign and separate what’s working from what isn’t: Tracking campaigns: Call tracking…

Strategy: Owned Media Before Earned & Paid #OwnedMediaRocks

Once again I sit through another meeting where a public relations professional’s performance is based on the number of print articles earned in the local newspaper. This has driven me to finally write this post. Owned media can be a huge influencer for earned and paid. Let’s be honest, earned media is about relationships. Organizations […]

Great Digital Approach to Zika Virus by Mayo Clinic #digitalhealth

This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well: It is simple! Dispels the myths Provides information in written and video form. It is sharable. It provides media outlets video content to download […]