Welcome to Gray Digital Group’s new SC office downtown Anderson, SC

We are so excited about our new office downtown Anderson, SC. We moved here last November and loved the space ever since. Dan McKinney of PixelPoint Graphics owns the building and has his shop below. Here is our new address: Gray Digital Group 109 Sharpe Street, Suite A Anderson, SC 29621 We also have offices […]

Aerial View: Demolition and Rebuilding Homes in Greenville

Blog Post by Mark Berry / Producer & Director for Gray Digital Group The craft of telling visual stories differs from other disciplines in that it is forever married to the advancement of technology. If a writer possesses the necessary talent and vision, it makes little difference whether he uses Microsoft Word or a Quill […]

Strategy: Owned Media Before Earned & Paid #OwnedMediaRocks

Once again I sit through another meeting where a public relations professional’s performance is based on the number of print articles earned in the local newspaper. This has driven me to finally write this post. Owned media can be a huge influencer for earned and paid. Let’s be honest, earned media is about relationships. Organizations […]

Great Digital Approach to Zika Virus by Mayo Clinic #digitalhealth

This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well: It is simple! Dispels the myths Provides information in written and video form. It is sharable. It provides media outlets video content to download […]

Digital and Social Media Impact of Zika Virus: Strategy Recommendations

There is increased search on Google for information about Zika virus, based on data supplied by Google Trends. Charleston, SC is leading the state geographically with increased Google search about the virus along with our neighboring state (Georgia) seeing an increased amount of search. Bottom-line, people are searching and seeking information. Over the past few […]

Should hospitals use social and digital to talk about Zika Virus?

I am watching the digital curve surrounding Zika virus from inside Google Trends alongside monitoring the amount of conversation on Facebook using the Signal product. It was just yesterday that we noticed that Zika Virus moved to the trending position in Facebook after the media covered President Obama’s announcement surrounding funding to attack Zika virus. […]