We’d like to take a moment to introduce you to one of our newest team members, Bobby Rettew. By his own definition (and title) Bobby is a storyteller, in fact, he’s the Chief Storyteller here at Gray Digital Group. Here’s a short interview with Bobby so you can get to know him a bit more.

Bobby, tell us a little bit about your background?
I am obsessed with gadgets, lover of all things Sarah [wife] and Rose [daughter], golf playing, Clemson fanatic that barely graduated with a mathematics degree…but, then found my true calling! I was given my first camera in the 5th grade and have been taking pictures ever since! After a few awards and lots of great stories…found the balance between business and storytelling.

Favorite standards to live by…

  1. Always think two shots ahead, three shots behind. When capturing and telling a story…you are always thinking where you want to go and where you came from.
  2. Always bite your lip during interviews. Create silent opportunities for the person your are interviewing to fill the void.
  3. Credibility is everything! In the world of digital storytelling…you can create your own perception.
  4. Memorable stories have layers. Anyone can tell a story, but the best find the layers and slowly peel each one back, revealing the true core right before your eyes and ears.

What kind of projects get you excited?
I LOVE when I can sit down with someone that has a cool story and interview them for hours. The interview process is truly a storytelling process. I never conduct an interview with notes in hand…lots of research and let the conversation guide the story.

What’s on the top of your bucket list?
I have always wanted to document an organ transplant. I do not mean capture the harvesting of the organ, yet follow the organ from the moment of the accident until the moment it gives life again. Look 180 degrees from the organ and capture the emotions of all of those involved as this piece of life moves from one to the next.

Fill in the blank: The best kind of stories are _____, ________ and _______.

– passionate
– memorable
– have layers

Welcome Bobby! You can follow him on Twitter, Google+ or Facebook. Have your own questions for Bobby? Leave them in the comment section below.