Love this quote from Gary V: “I am only interested in one thing…the thing that binds us all together…always and forever our job is to tell our story…” “The way you make real money…the way you make real impact…the way things get changed is by great storytelling…it has always been that way and it will
Anyone have any thoughts? Hmm…so I have been thinking about this for a bit! What is the DNA of a “good” storyteller? Hmm…well my first thought: they create great content. Yeah…so what is great content and how can we equate great content with a great storyteller? In the world of digital communications…how do we create
Have you thought through this before? When I asked a group of healthcare communication professionals to define content and “good” content…we recorded some interesting feedback. So here are my thoughts: Good Content – From 30K Feet 1) Creates the connected theater – How can we create an interactive experience so audience forgets they are watching
We’d like to take a moment to introduce you to one of our newest team members, Bobby Rettew. By his own definition (and title) Bobby is a storyteller, in fact, he’s the Chief Storyteller here at Gray Digital Group. Here’s a short interview with Bobby so you can get to know him a bit more.
Content curation is a big buzz word/phrase right now. Lots of neat technologies, innovations, and social channels to find, share, capture, explore, leverage…then re-share. But are we getting a bit trapped? Just found this cool post on Social Media Examiner how to use Feedly, IFTTT, and Excel to find, share, and potentially categorize/curate content. Great
How has the way we receive and consume data changed over the last few years? It’s pretty shocking to look back and see at which points in time our data-viewing culture has changed. It’s also hard to believe that the internet used to run on a phone line, was very disorganized and didn’t have any real structure to it.
As we ooh’d and ahh’d over this touching little puppy ad by Budweiser in the 4th quarter of the SuperBowl…we have forgotten. Budweiser…as always, knows how to create a tremendous ad narrative throughout big events like the SuperBowl. Sprinkling little story-lines in short little commercials that have nothing to do with beer. These little micro-narratives
In part three of our four part SEO series we’re covering SEO FAQ. These are common questions we get from both clients and agency colleagues. Be sure to like our Facebook page and follow us on Twitter to catch the entirety of the SEO Tips and Tools Series.
In part two of our four part SEO series we’re covering technical best practices for SEO. Be sure to like our Facebook page and follow us on Twitter to catch the entirety of the SEO Tips and Tools Series.
You may have heard about Snapchat in the news recently as hackers were able to successfully download 4.6 million user names and phone numbers. This hack attempt, however, was purely for show and a statement to the company regarding just how easy it was to break their system. So let’s dive into what exactly Snapchat is and why users are signing up.
Let’s kick the year off with a series detailing the best tips and tools for Search Engine Optimization – aka SEO. As algorithms update and mobile use advances, it’s important to keep in that mind that SEO’s work is never done. We like to think of it as a journey, not a destination. Be sure to like our Facebook page and follow us on Twitter to catch the entirety of the SEO Tips and Tools Series.
This is a question that I think resonates all content marketers. From my days in broadcast television news, we spent hours and hours discussion whether a story would generate enough interest to drive viewership. Now in the digital/social communication world, it is even more of a legitimate discussion. In-order for organizations to take ownership of
I had the pleasure to meet the first female professor at Furman University. What a great story! She has accomplished so much here in Greenville and at Furman University. “Laura Thompson doesn’t walk from her office to the classroom, she dashes. In conversations, her train of thought jumps the tracks, careening from one topic of
It is possible…it is possible to measure success. I have been surrounded by groups that want to bring a visual context to their story. They enlist me to help find and tell those rich elements creating a meaningful story. The idea of storytelling has become such a passé term. Each day I receive an email,
Facebook just released the newest app in both iOS and Android which bows allow you to see video content in auto-play mode. What does this mean? As you scroll down your news feed (via your iPhone, iPad, iPod, Android, and other mobile devices), video that was uploaded directly to Facebook will now auto play in
This past weekend’s Clemson football game was Military Appreciation Day at Clemson. Clemson played the Citadel and how appropriate to honor those who have served with two schools playing on the gridiron representing such military heritage. In the game program, Col. Ben Skardon was the featured story. Earlier this year, I produced a short documentary
On Wednesday Pinterest announced the addition of a handy new map feature called Place Pins where pinners will have the ability to add geographic information to pins. Instead of just mentioning in the pin description where a photo was taken, where you can purchase an item or what restaurant you can find that dish, you can now show users on an intuitive map but it doesn’t stop there.
If you’re just starting to develop your brand’s social media presence, Facebook is a good place to perfect your social media brand management. Follow these best practices to get started on the right foot with your audience. Once you’ve read through the tips, leave a comment with your questions or with any best practices we missed.
On Tuesday, Twitter introduced a new tool called Custom Timelines. This new feature will allow users to create a specific Twitter timeline, including both branded and user tweets. For example, a brand could curate a list of the best tweets from a specific panel at SXSWi. Whether it’s buzz about an upcoming product launch or tweets from the panelists, the brand ultimately chooses what ends up on the Custom Timeline. Think of it as a landing page specific to Twitter chatter.
