In part three of our four part SEO series we’re covering SEO FAQ. These are common questions we get from both clients and agency colleagues. Be sure to like our Facebook page and follow us on Twitter to catch the entirety of the SEO Tips and Tools Series.

Why is SEO Important
SEO takes into consideration how the search engines work and the visitor’s keyword search behavior. With this knowledge, SEO professionals can edit a website’s content, HTML codes and images to increase a website’s relevance to targeted keywords and their meanings.

This will allow a Search Engine to find, index and rank the optimized website for their users. Without an optimized trusted website, it is difficult for a Search Engine to find and understand what your website is about. Therefore decreasing the chances of top rankings and an increase in website traffic, user engagements and conversions.

How Can SEO Help My Website
The Internet has changed the way people find, share, shop and connect with businesses. Many people are influenced by the results Search Engines provide, social media, reviews and trusted authoritative sites.

SEO can be the best performing channel in your marketing campaign. With a professional and experienced SEO agency, you will build a trust and relationship with the search engines. Your presence in the SERPS (Search Engine Results Pages) will increase. According to a MerchantCircle survey “the majority of small business owners identified SEO as the marketing channel they would invest all their budget if they had to pick only one.”In order to have a successful website, it has to be found by your audience via SEO.

I currently have a PPC campaign. How is SEO different from PPC?
PPC (Pay Per Click) is a SEM (Search Engine Marketing) tactic that produces immediate results. PPC is usually the way to go for short term goals. This of SEM as a traditional media campaign – once the campaign is turned off, so is your exposure. SEO on the other hand takes time to start seeing results but produces long-term results. SEO does not shut off. If your site is indexed and well optimized, your site will continue to produce results months even years to come.

Why do I need an SEO campaign?
“I’ll Google it” is a common phrase you hear nowadays. SEO studies the behavior of visitors and monitors the constant search engine algorithm updates. With this knowledge, an experience and skilled SEO agency can analyze, audit and optimize a search friendly website to obtain high-ranking positions in the SERPs. With SEO, your site can be found in the search engines long term.

How long until my site is #1?
The amount of time it takes to see 1st page rankings varies. There are different SEO factors that determine where your site will rank in the SERPs. Analyze and audit your website and create a customized strategic plan to gain top rankings and reach goals.

These are just a few of the most popular questions that I receive whether it is a client, friend, work colleague.Check back next week for the last post in our SEO series. In the meantime, leave any and all questions in the comment section and we’ll make sure to address those as they are submitted.