If you’re just starting to develop your brand’s social media presence, Facebook is a good place to perfect your social media brand management. Follow these best practices to get started on the right foot with your audience. Once you’ve read through the tips, leave a comment with your questions or with any best practices we missed.
Fill out all fields and develop dimension-friendly art
It may sound simple, but making sure that all fields are filled out and specific art is developed to Facebook dimensions reflects a complete credible page.
Be consistent with “I” or “We” references
Stick with brand standards when choosing to use “I” or “We” while referencing your brand online. If you’re a large organization, “We” is probably most appropriate, whereas if you are a small work-from-home business, “I” might be more appropriate until other team members are brought onboard.
Be social
Copy considered for traditional advertising may have a more formal approach, but a conversational tone works best on social. Users are eager to engage with your brand over relevant subjects instead of feeling like they are being sold on a product. Keep in mind that most consumers on social are not viewing your page in a group setting, but instead are interacting with your brand one-on-one.
Strategize
Having a social strategy in place allows you to be prepared for the day-to-day conversations happening with your brand. Look for upcoming relevant holidays and keep up with industry happenings so your conversations are always seen as relevant, timely and useful.
Invite all to contribute
Ask your entire team to send possible content (links, photos and general updates) to a central page manager who can curate daily/weekly content from various perspectives and edit to the brand voice.
Develop fan page interaction guidelines
Set page interaction guidelines while keeping in mind that the appeal of social is instantaneous activity with a brand backed by transparency. Vulgarity does not necessarily qualify a post for deletion by all brand standards, but it might for yours. Be clear about expectations of your fans’ posts and consistent with your response from the start.
Use negative comments to build your brand
Negative comments are an opportunity to improve your relationship with your fans. Show your fans you are paying attention by responding quickly with an on-brand response or ask for an email to take the conversation offline.
Embrace the positive correlation between posts and interactions
There is a positive correlation with the amount of posts on a page and user interaction level. Play around with this week to week and see your brand’s interaction grow.
Don’t post for the sake of posting
While posting every day is ideal for interaction, make sure what you are posting is timely, relevant and useful.
Be responsive
As mentioned previously, social is enjoyable for users because they know they can easily reach your brand. Quick responses are key to building a dependable relationship with your fans.
Listen
Shhhh. Do you hear that? It’s the sound of users talking about your brand – online. Where to look? Well, you could try using a Social Media Management System (smms) or simply search for your brand using keywords specific to your brand with the hashtag symbol upfront. Example: #seaworld, #sanantoniofood #riverwalk
Hashtag integration on Facebook is fairly new but checking periodically for a mention does not hurt.
What did we miss?
