Twitter’s New Custom Timelines
On Tuesday, Twitter introduced a new tool called Custom Timelines. This new feature will allow users to create a specific Twitter timeline, including both branded and user tweets. For example, a brand could curate a list of the best tweets from a specific panel at SXSWi. Whether it’s buzz about an upcoming product launch or tweets from the panelists, the brand ultimately chooses what ends up on the Custom Timeline. Think of it as a landing page specific to Twitter chatter.