R.I.P. “Pin It to Win It” Contests: Pinterest tightens up contest rules
R.I.P. “Pin It to Win It” Contests: Pinterest tightens up contest rules

It was English literature & poet extraordinaire, Geoffrey Chaucer that said, “All good things must come to an end.” Announced late last week, Pinterest will now be restricting its contest rules a la their Acceptable Use Policy. This comes after an initial soft push of restrictions back in May via Pinterest’s updated Brand Guidelines, complete with a simple list of Do’s and Don’ts.

Gray Digital Group Lands Sitefinity Partner of the Quarter Award
Gray Digital Group Lands Sitefinity Partner of the Quarter Award

Gray Digital Group is proud to announce that we have as earned the Telerik Sitefinity Partner of the Quarter Award for all of North America. Though only a member of the Sitefinity partner network for a short time, we have completed over 25 Sitefinity projects ranging from non-profit to healthcare to retail to entertainment industries. Awarded quarterly by internal voting, nominations are submitted by Sitefinity Account Managers only. Voters take into account each nominees’ achievements of executing visionary projects within this CMS platform.

Responsive Design Explained: Be Water
Responsive Design Explained: Be Water

I’ve been called a web ninja enough times that it should probably be on my business card. The term probably came about during all the behind-the-scenes work that happens in web development. Coding is not a very appealing spectator-sport and the great work that goes into it is not always visually represented. In the spirit of this, I opted to share a quote below from Bruce Lee to simply explain Responsive Design…

You Are What You Font
You Are What You Font

A significant part of my job here at Gray is to ensure we deliver quality work, from both a design and technology perspective. In the course of evaluating our team’s designs, I’ve come to notice that many of our personalities become evident through the work we create. One of the clearest examples of this is when I look at font choices. I disrupted some of my co-workers to ask what their favorite fonts were. Here are the results…

Ready, Set, Promote! Facebook Loosens the Guidelines on Facebook-based Promotions
Ready, Set, Promote! Facebook Loosens the Guidelines on Facebook-based Promotions

Previously, the decision to abandon Facebook terms on Facebook-based promotions meant risking the very page you so carefully were trying to promote. Likes, comments and any other Facebook action was strictly banned in exchange for a spot to win a prize. So, what did you do? You turned to an app and that app made it happen with careful wording and unspoken agreements with the big F.

The Storytelling Narrative – Sounds Like An Oxymoron
The Storytelling Narrative – Sounds Like An Oxymoron

The storytelling narrative…sounds like an oxymoron? Well…there is a narrative in the content marketing space, and the primary focus for these marketers –> who is going to own the storytelling digital narrative. Hmm… Since digital content marketing has become a buzz word, mission statement, and a service to provide…more and more “expert” storytellers are emerging.

#SCMission2013 Photoessay – Faces of the Unisured
#SCMission2013 Photoessay – Faces of the Unisured

So many faces…so many people in need…I was completely overwhelmed. It was 5am and as I pulled into the Charleston Coliseum parking lot, it was not immediately noticeable if there was a sizable turnout for the SCMission2103 Lowcountry Free Clinic. As I parked, pulled my gear together and made my way to the coliseum…the line

Are people remembering then searching for your story?
Are people remembering then searching for your story?

Image credit: DailyGalaxy.com I was looking around for the perfect billboard image and I thought this fit so well. I just read and article from SearchEngineLand.com surrounding the idea of attribution in the world of marketing. What is attribution? Attribution is the process of identifying a set of user actions (“events”) that contribute in some

Facebook is loosing steam with the Millennials and Generation Z
Facebook is loosing steam with the Millennials and Generation Z

Image Credit: Mashable.com I just read an OPED on Mashable.com today, it’s title: “I’m 13 and None of My Friends Use Facebook”. Yep…things are changing. Let’s look at a few statements in the article that peaked my interest. This article is from the viewpoint of a 13 year old. Her name is Ruby Karp. “Facebook

Asking the right questions…storytelling
Asking the right questions…storytelling

It was just yesterday I was working on a project for a group in Portland, Maine. An upstate portrait artist has been commissioned for a project and it was important to capture his story during the process. The artist’s name is Jerry and he grew up in Spartanburg. The client for this project is actually

Passion can be found in someone’s story!
Passion can be found in someone’s story!

Meet Dot…she is amazing and has a powerful story to tell. Many people camp out all night for iPhones, iPads, and other gadgets. She camped out all night to be the first in-line to receive free medical care. Why? She needed it and was willing to just about anything for the opportunity. To me…that is

Bye Bye 20% Rule
Bye Bye 20% Rule

It seems as though little by little content managers of Facebook Fan Pages are getting a bit more room to push their message visually on a pretty serious piece of fan page real estate – the cover photo. Previously we’ve shared with you the top Three Practices That Will Shut Down Your Facebook Page and in just a short amount of time practice #1 was turned on its head.

iStock.com asks… “What is craft?”
iStock.com asks… “What is craft?”

I love this video…I love the email they just sent. I agree with the video above…and I agree with their thought process. Here is the quote from the email: Your seeds of creativity Craft is the root of our artistic passion and surgical attention to detail. It’s the beat of our creative drum. Watch and

Taking Ownership of the Message & Crisis Communication – The Thank You Video from the Cleveland Kidnappings
Taking Ownership of the Message & Crisis Communication – The Thank You Video from the Cleveland Kidnappings

It just came across this morning. I first noticed it on CNN’s Facebook page, then a local television stations Facebook page (WYFF-TV)….then people started sharing. CNN recorded the YouTube video from the computer screen, then wrote and produced their own story to fit their news commentary. Many other news outlets just shared links to the

Say Hello To Facebook Graph Search
Say Hello To Facebook Graph Search

According to Mashable, Facebook is scheduled to launch it’s highly anticipated new structure, Facebook Graph Search, today. Before your mind shifts into overdrive thinking about where you will find your profile pic and favorite timeline posts, understand that this overhaul is not exactly an update like the others.

The Clemson Ring, The Bataan Death March, & Col. Ben Skardon
The Clemson Ring, The Bataan Death March, & Col. Ben Skardon

There are days when you are not sure what is going to cross your path…but then there are days when think you are prepared for a good story. Today was a combination of both…one of anticipation yet one of amazement. I just finished a project telling the story of one Clemson’s most precious graduates, one

we need storytellers…photojournalists…
we need storytellers…photojournalists…

I just received the latest edition of News Photographer Magazine in the mail. It is the May 2013 edition. I have subscribed to this publication probably since 1998, my early days as a news photographer at WSPA-TV. I opened…flipped the pages…and I was overtaken by the powerful images captured in the month of May. The

Storytelling is about advocacy – stretching the emotions…
Storytelling is about advocacy – stretching the emotions…

If you have not laughed, cried, cussed, or just gotten plain mad…then you need to check yourself at the door. Storytelling is about believing in something…standing up and allowing the emotions, the passion of the story to dominate your ability to articulate. To bear the burden of an emotion…the emotion of crafting a story…you must