A rundown of what’s happening in the world of social media:
Facebook
The social powerhouse has rolled out a new edit option for Android operating systems. Now users will have the opportunity to retroactively edit posts. Perfect for when autocorrect has hijacked your message and you’ve already hit the Post button! An iOS version is in the works and will be debuting soon.
Facebook has announced the implementation of new algorithms in an effort to make News Feed Ads more relevant. “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad,” Facebook said in its announcement. We’ll see if Facebook’s 1 billion active users approve.
Twitter
Twitter has launched Twitter Alerts, “a new feature that brings important and accurate information during emergencies, natural disasters or when other communications services aren’t accessible to users,” said Bridget Coyne, Twitter’s Partner Manager of Government & Politics. With over 550 million registered users, this is big. According to Twitter’s blog, “Twitter Alerts appear on subscribers’ phones as push and/or SMS notifications when authoritative accounts mark Tweets as alerts. Alerts appear differently on your home timeline from regular Tweets; they are indicated with an orange bell.”
Right now only the following have priority to this feature:
- law enforcement and public safety agencies;
- emergency management agencies;
- city and municipal governments, as well as their agencies and representatives;
- county and regional agencies, providing services to cities and municipalities; and select state, federal, and national agencies and NGOs.
The “active-shooter” situation that occurred on October 3rd at the Capital was the first test for the electronic alert system.
Pinterest
Pinterest has joined the ranks of other social giants by adopting ads. Pinners will be relieved to hear no banners or pop-ups will be displayed, instead the ads will be in the form of pins. In a statement by CEO and Co-founder, Ben Silbermann said, “we’re going to start experimenting with promoting certain pins from a select group of businesses.” Pinterest will begin with promoted pins in search results and category feeds. At this point no companies are paying for the promoted pins as Pinterest aims to refine their strategy before assigning costs.
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