If you have not laughed, cried, cussed, or just gotten plain mad…then you need to check yourself at the door. Storytelling is about believing in something…standing up and allowing the emotions, the passion of the story to dominate your ability to articulate. To bear the burden of an emotion…the emotion of crafting a story…you must
For some reason…I shed some tears this morning. I saw this picture posted on Facebook and I could not help myself…my eyes filled. I was about to run out the door, but had to stop, click and read more. I remembered this picture below. I remembered the emotion surrounding this tragedy and how that moment
Distribution…Distribution…Distribution…it is just as important as the content we create. Harvard Business Review Blog just posted a “The Rise of the Mobile-Only User” and says: “The rise of smartphones means that more and more people are going online from a mobile device. According to Pew Internet, 55 percent of Americans said they’d used a mobile
Interviewing individuals in the world of documentary video production is a journey…it is a journey that many times cannot be scripted or predicted. Starting a new project with a new client is often times sharing a philosophy. The interview process will shape the overall production. Interviewing someone is probably one of the most rewarding parts
Telling stories requires planning and focus! Many times I get the call to consider working on a project that needs to be completed in less than a month…and the only focus for project is for an event. I always spend time meeting with the folks to listen to the project. We spend time thinking through
It is time…time to take ownership of our media. What do I mean…well, we have to take ownership of all our media properties and not allow outside forces to have control of our message. A few weeks ago, Greenville Hospital System rebranded and became Greenville Health System. They put together a great strategic plan to
SXSW Interactive included five days of compelling presentations from the brightest minds in the digital industry. As Dennis Crowley, CEO & Co-founder of Foursquare stated, “SXSW is where you go to experience the future for a couple days and then go home to live in the present.”
Why do we blog? So what do I mean when I say the “ethos” of blogging? So ask yourself, why do you blog? Is it a platform to tell your story? Is it a place to journal? Is it a place to build awareness for your organization? Do you make money from your blog? Ok…so
McNair is a leading developer of custom homes in San Antonio. Their homes offer exceptional standard features and extraordinary aesthetics. Unfortunately, their old website did not give them due credit, and it was a challenge for visitors to find home information quickly.
McDonald’s just might supply you with the best reason yet to pull out your phone and scan that barcode.
The largest fast food chain in the world recently launched new packaging that will allow diners to only be a scan away from the latest nutritional information.
The San Antonio Orthopeadic Group entrusted our team to produce their latest website refresh. We’re proud to say that very site is a contender in Healthcare category of the Sitefinity 2012 Website of the Year Contest. We would appreciate your vote!
I am starting to notice more and more friends in my social space marketing more and more products and services. Specifically, products and services some they represent either by contract or full time employment. Above is one of many updates that have been showing up in my Facebook feed after Christmas. I looked and looked,
Now that you’ve built the fan page and the fans have delivered on signing up for what you have to say, why risk is all? Here are a three practices that just might shut down your social media ivory castle.
1. Creating a space for their brand.
While you might not be ready to commit resources specifically to maintaing an Instagram account, simply reserving a brand handle and filling out the basic “About me” section will carve out a little piece of this evergrowing platform. If you’re lucky, the same handle you use for Twitter might even still be available since the two platforms work pretty well together. You do have Twitter, don’t you?
Don’t forget to check out your web-based profile too.
Meet Tom. Tom is your fan. He has 467 friends and really love watching movies – you can tell from his cover photo, but the rest of his profile is blocked. Dang. You’re not sure how he found you but boy-oh-boy are you glad that he did. He took you from the big 4-9-9 to 5-0-0.
The digital world it always moving forward. Always adapting and powering through the expectations of yesterday.
Last week, we touched on the growth of Facebook – a social networking website that has continuously reinvented itself. Not that you needed a definition for Facebook.
Today, the spotlight is on Twitter.
Social media is a game all about interactions:
What you’re saying – When you’re saying it – Who’s hearing it – and finally, who’s responding?
Any brand manager will stress the importance of taking the first steps to interact with your audience simply by asking a question. Now, it’s how this question is approached that’s tricky.
Before we dive into the future of Facebook, a look back into the history of the eight year old company might provide some perspective.
Like getting your fan count up through Facebook giveaways? Familiar with Rafflecopter?
Shhhh. You hear that? It’s the sound of Facebook changing your email.
