1. Creating a space for their brand.
While you might not be ready to commit resources specifically to maintaing an Instagram account, simply reserving a brand handle and filling out the basic “About me” section will carve out a little piece of this evergrowing platform. If you’re lucky, the same handle you use for Twitter might even still be available since the two platforms work pretty well together. You do have Twitter, don’t you?
Don’t forget to check out your web-based profile too.
2. Connecting their brand on the mobile platform.
While you’re website might not be completely mobile yet, Instagram allows you to reach out to new and old followers where they are – on their phone. Some even go as far as taking a screen shot of web-based updates and then Instagram the photo for the mobile connection. The jury on this particular practice is still out, but sticking to true images only is probably a safe bet.
Similar to Twitter, actually, just like Twitter, hash tags on Instagram are a must. They connect users across similar images and are used often to find new fans or follow similar brands. Beware of publishing images that skip the caption and go straight for the laundry list of hash tags. Give some context to what you want your followers to get out of the image you’re sharing.
4. Telling their brand story outside the
A picture tells a 1,000 words to so why not skip the traditional brand messaging approach and speak to your followers through images? Tell your story. Show the brand up close and personal and give Instagrammers a reason to feel like they are getting their inside scoop.
5. Having fun.
Instagram is for fun-havers and nothing less. Jump on the application to get a feel for the culture. Users are interested in all things artsy, unique and visually appealing. Save the outright marketing creative for your website.