Content marketing creates valuable content around your brand to attract new customers or retain existing customers. This enhances your online presence and customer base. It also helps increase organic search results while building trust in and adding value to your website.
Gray focuses on creating relevant and engaging content for each client’s target audience, as well as optimizing and promoting each piece of content to gain exposure for their brands. Coupling content marketing with a traditional SEO campaign is an effective strategy to raise brand awareness and online visibility.
Optimized Content Marketing Includes:
- Keyword research
- Content research
- Optimize blog posts: 1-2/month
- Optimize press release: 1-2/year
- Optimized infographics: 2-3/year
- Ebook creation: 1/year
- Landing page optimization: 1-2/year
- Content distribution
- Content promotion including social
- Graphic design
- Video creation (separate)
- Video optimization
- Social media management
- Optimized social posts
Types of Content Marketing
Blogs are an excellent way to drive traffic to your site from different parts of the marketing funnel. Most people use the Internet now to search for solutions as well as for which product or service to use. Blogs give your business the chance to reach an audience that has not yet heard of you and build trust of your brand. Blogs are also a great piece of content to promote on social media platforms, increasing visibility. Businesses of every shape and size have benefited from using blogs to increase the number of new visitors to their sites as well as to retain existing users. The experts here at Gray Digital Group follow through on researching effective blog content, creating, implementing, optimizing, and promoting blogs developed around your business.
Infographics are the perfect way to break through all of the Internet’s clutter. Web users like visual content. They like that visual content even more when it simplifies complex data. Infographics help reach these users through image search, social media, and organic results. With our full in-house marketing team we can research your business’ industry, create a persuasive infographic, optimize the content, and promote it through the best channels.
Press releases are still an effective way to promote news about a business and create awareness. They can help build links to your site, gain credibility, create brand awareness, and possibly even make the news cycle.
E-books are ideal for converting website traffic to potential leads. We use E-book downloads on landing pages to convert users to leads by offering up valuable information. Our team does in-depth research to highlight your business as a trustworthy and knowledgeable so you come away looking smart and gaining credibility.
Social media is essential now for many businesses. It increases loyalty and gives you an added platform for promotion of your business online. Our agency handles social media accounts for both nonprofit and healthcare sectors to help both small and large brands build loyalty and stand out.
Our agency has a full production studio and can create small videos or long storytelling campaigns for any industry. Videos build brand awareness and relay valuable information to your target audience. Check out some of our storytelling campaigns here.