Search Engine Optimization

SEO, or “Search Engine Optimization”, is the process of increasing a website’s visibility on web search engines. This helps increase natural web traffic to your website, without paying for any ads.

Good SEO is an ever-evolving process. It involves market research, site optimization, user experience optimization and much more. It’s no longer enough to bring visitors to your site. You now have to align your website with their goals and nurture them along the path from prospect to customer.

Benefits of SEO in your digital marketing strategy

  • SEO enhances your other marketing efforts: Is your business already using social media, press releases, paid, or traditional marketing? If so, search engine optimization can help enhance those efforts and increase your visibility online.
  • SEO reaches consumers at each part of the buying cycle: Consumers use the internet to research a problem, find solutions, and find the best deals. With search engine optimization, we can create content to guide consumers to your business at each step in the cycle.
  • SEO helps increase potential leads to your site: When you understand your consumers and know what they’re googling, you can create content that resonates with them. The more people who see your business when they search online, the more they may choose to purchase your products or services.
  • SEO builds trust and credibility for your business online: Knowing what keywords your target audience is searching for means that you can optimize your site with relevant information. When you create content that is relevant to users, your business gains natural credibility which in-turn boosts your site on search engines.
  • SEO gives you an advantage over your competition: If your business is head-to-head with another competitor, search engine optimization is the way to pull ahead online. If your competition isn’t running an SEO campaign and you are, you gain potential consumers your competition can’t reach. If they are running an SEO campaign and you are not, you’re already falling behind online and at risk for even greater online visibility losses in the future.

Our Process

Client Onboarding

Our onboarding process allows us to better understand your overall goals for your website, what potential keywords can help you get there, and gather anything else we may need for a successful campaign.

SEO Research

Our research is based on your goals. To start, we break down your current website SEO with an extensive audit.

SEO Audit Includes:

  • Pages reviewed
  • 301 re-directs
  • 404 errors
  • Broken links
  • Canonicalization
  • Crawl errors
  • Indexed pages
  • HTML code review
  • CSS code review
  • Image optimization
  • Page content
  • Robots.txt file configuration
  • Site compression
  • Site speed analysis
  • URL structure
  • Schema markup
  • Citation Listing analysis
  • Maps optimization analysis
  • Mobile optimization analysis
  • Sitemap.xml configuration
  • Sitemap HTML implementation
  • Title tags
  • Meta tag descriptions
  • Duplicate content
  • Analytics configuration
  • Spam/malware
  • Future SEO recommendations and strategy
  • Keyword research
  • Backlinking analysis
  • Onsite social media analysis
  • Internal link structure
  • Competitor analysis

Reports Include:

  • SEO onsite audit report
  • SEO off site audit report
  • Keyword rankings report
  • Onsite Optimization report
  • Competitor analysis

SEO Campaign Setup

Once we kick off your campaign, we start tracking all your site’s data in our systems. We will set up reporting for the future, begin tracking keywords, and ensure all analytics are set up on the site to give us the real-time, real customer information we need to stay on course.

Setup Includes:

  • Blog setup
  • Robots.txt file setup
  • Schema markup
  • Sitemap implementation
  • Google Webmaster setup
  • Google Analytics implementation
  • Set up goals in Google Analytics
  • Bing Webmaster setup
  • Optimize website for social sharing
  • Optimize Google Maps
  • Optimize Bing Maps
  • Optimize website code
  • Content strategy
  • Setup rank tracking
  • Optimize mobile speed
  • Optimize sites speed
  • Implement canonicalization (if needed)
  • Setup call tracking (if included)
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Ongoing Monthly Work

This stage is when we get into the nitty-gritty of your site. We work on a continuous basis to increase your keyword rankings, website health, user experience, link profiles, content quality, and conversion paths. It’s our priority to keep you on top of any industry changes that may affect your website health or any new opportunities that may come up.

Ongoing Monthly SEO Includes:

  • Optimize pages (monthly)
  • Fixing any 404 errors
  • Correcting any broken links
  • Correcting any crawl errors
  • Optimize images
  • Structure content including H1,H2,H3
  • Create optimized content for site
  • Optimizing internal linking structure
  • Meta title optimization
  • Meta description optimization
  • Create blogs (monthly)
  • Create and optimize infographics (yearly)
  • Optimize videos (if applicable)
  • Create PR release (yearly)
  • Create landing pages
  • Monitor backlinks
  • Optimize website code
  • Content strategy
  • Optimize mobile speed
  • Optimize site speed

Monthly Reporting

Each month we give you a comprehensive SEO Report that covers and explains all aspects of the campaign.

Monthly Report Includes:

  • SEO report
  • Website traffic report
  • Keyword rankings report
  • Call tracking report (if applicable)

Why is SEO on-going?

SEO is more than just a one-time website optimization; it’s an ongoing process that involves a variety of strategies to keep your online visibility up, no matter what the competition does.

Think of your website as your storefront. As products and styles change, so do your store design, layout, and product ads. The core of your business remains solid and unchanged; enhancements in marketing are simply made to keep up with your consumers’ needs. SEO is the way your website meets your consumer needs. A storefront that never changes will die out in time, online or offline. Ongoing SEO brings visitors to your website consistently and helps keep you relevant and ready to succeed.