Gray Digital Group firmly believes that the sky is the limit with social media and any strategy needs to be based upon one word, creativity.

PepsiCo has created a new vending machine that “extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun,” said Mikel Durham, chief innovation officer at PepsiCo Foodservice, in a statement to Mashable. The new social-media enable machine represents an evolution in the possibilities of social media marketing.

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