iStock.com asks… “What is craft?”
iStock.com asks… “What is craft?”

I love this video…I love the email they just sent. I agree with the video above…and I agree with their thought process. Here is the quote from the email: Your seeds of creativity Craft is the root of our artistic passion and surgical attention to detail. It’s the beat of our creative drum. Watch and

Taking Ownership of the Message & Crisis Communication – The Thank You Video from the Cleveland Kidnappings
Taking Ownership of the Message & Crisis Communication – The Thank You Video from the Cleveland Kidnappings

It just came across this morning. I first noticed it on CNN’s Facebook page, then a local television stations Facebook page (WYFF-TV)….then people started sharing. CNN recorded the YouTube video from the computer screen, then wrote and produced their own story to fit their news commentary. Many other news outlets just shared links to the

The Clemson Ring, The Bataan Death March, & Col. Ben Skardon
The Clemson Ring, The Bataan Death March, & Col. Ben Skardon

There are days when you are not sure what is going to cross your path…but then there are days when think you are prepared for a good story. Today was a combination of both…one of anticipation yet one of amazement. I just finished a project telling the story of one Clemson’s most precious graduates, one

we need storytellers…photojournalists…
we need storytellers…photojournalists…

I just received the latest edition of News Photographer Magazine in the mail. It is the May 2013 edition. I have subscribed to this publication probably since 1998, my early days as a news photographer at WSPA-TV. I opened…flipped the pages…and I was overtaken by the powerful images captured in the month of May. The

Storytelling is about advocacy – stretching the emotions…
Storytelling is about advocacy – stretching the emotions…

If you have not laughed, cried, cussed, or just gotten plain mad…then you need to check yourself at the door. Storytelling is about believing in something…standing up and allowing the emotions, the passion of the story to dominate your ability to articulate. To bear the burden of an emotion…the emotion of crafting a story…you must

stories make us cry…
stories make us cry…

For some reason…I shed some tears this morning. I saw this picture posted on Facebook and I could not help myself…my eyes filled. I was about to run out the door, but had to stop, click and read more. I remembered this picture below. I remembered the emotion surrounding this tragedy and how that moment

Remember…we have to reach our audience.
Remember…we have to reach our audience.

Distribution…Distribution…Distribution…it is just as important as the content we create. Harvard Business Review Blog just posted a “The Rise of the Mobile-Only User” and says: “The rise of smartphones means that more and more people are going online from a mobile device. According to Pew Internet, 55 percent of Americans said they’d used a mobile

Lean Forward: Listening for those non-verbal cues
Lean Forward: Listening for those non-verbal cues

Interviewing individuals in the world of documentary video production is a journey…it is a journey that many times cannot be scripted or predicted. Starting a new project with a new client is often times sharing a philosophy. The interview process will shape the overall production. Interviewing someone is probably one of the most rewarding parts

Content is KING: Leveraging 100% of your content for the 1%
Content is KING: Leveraging 100% of your content for the 1%

Telling stories requires planning and focus! Many times I get the call to consider working on a project that needs to be completed in less than a month…and the only focus for project is for an event. I always spend time meeting with the folks to listen to the project. We spend time thinking through

Own your media…from Television to YouTube
Own your media…from Television to YouTube

It is time…time to take ownership of our media. What do I mean…well, we have to take ownership of all our media properties and not allow outside forces to have control of our message. A few weeks ago, Greenville Hospital System rebranded and became Greenville Health System. They put together a great strategic plan to

Ethos of Blogging – Building Credibility for Revenue
Ethos of Blogging – Building Credibility for Revenue

Why do we blog? So what do I mean when I say the “ethos” of blogging? So ask yourself, why do you blog? Is it a platform to tell your story? Is it a place to journal? Is it a place to build awareness for your organization? Do you make money from your blog? Ok…so

Social Media: Are We Disclosing Our Relationships?
Social Media: Are We Disclosing Our Relationships?

I am starting to notice more and more friends in my social space marketing more and more products and services. Specifically, products and services some they represent either by contract or full time employment. Above is one of many updates that have been showing up in my Facebook feed after Christmas. I looked and looked,