Trace Gillespie from Ragan.com wrote an amazing blog post yesterday that we just have to share: “How Long Will Visitors Stay on Your Page”. She makes that point that first impressions matter in person and on the web. True words.
Here are the 3 points we want to expand on, read these and then hop over to read her entire post. Print it. Post in on your office wall. Post it on your Facebook wall. Share the knowledge.
(1) Be Judicious with Content
Unless you are an online store or internet company. Your Website is solely a place for information. People want to get in and get out. You probably don’t need to list your secretary’s cat’s name.
(2) Do Not Over Over Write
Once you have decided what key concepts need to be on your website, keep it short and sweet. While some things deserve lengthy explanations, most do not. The average person has a short attention span and that tiny span shrinks even further when staring at five paragraphs full of size 10 Helvetica font.
(3) 10 Seconds to Make a First Impression
Remember that short attention span? It lasts about 10 seconds. From the moment your webpage opens, visitors are judging your site and deciding if its worth scrolling around and clicking through. Make it easy for them the love your page. Make then want to spend 20, 30 or even 60 seconds on your website.