The new buzz around town revolves around what people are pinning. No, not in their offices or on their clothes, but on the new “it” site, Pinterest.

I love Pinterest. In fact, I might have an unhealthy addiction to the site; however, I am their target audience. Studies show that 58% of the users are Women between the ages 25-44. If your business or brand in any way needs to reach that target audience, Pinterest is your new best friend.

Monetate pulled together this infographic that explains the phenomenon behind the invite only site. If that’s not enough, check out the video below by Mashable.

Hooked? Ready to start Pinning? Leave a comment and we will send you an invite!

Pinterest Infographic