You started your social media campaign and built a Facebook page…now what? Recently, Mashable focused on how to implement a social good campaign and we believe they mentioned three steps that all brands should follow:
- Create a Forum
- Picture and Media Hosting
Might seem simple enough, but these are three things that many companies overlook. A forum allows a community to be built around your brand, but what good is a community if you aren’t involved? Make sure you are moderating comments and conversations, providing visual stimulation and interacting with individuals through your page.
Mashable mentioned another key point, make sure the campaign feels less “corporate” and more “informal”. Your audience is Facebook, a place where people watch funny videos and look at pictures from the weekend. Keep the message simple so your community will want to spread your news item to their friends.