Problem

YMCA of Greenville came to us to expand their digital presence in paid promotions for new programs, classes and registrations in their geographical area.

Solution

Our solution for YMCA of Greenville was to have our strategists on multiple weekly calls with the client to understand their constantly changing needs. By implementing PPC campaigns (including Google Grants) and paid social campaigns we were able to target the wanted users of each of YMCA’s programs.

Pay Per Click

Our PPC team worked with the client continuously to create well thought out campaigns with messaging custom to each audience and program the client was promoting that week. These PPC campaigns allowed us more control than the below mentioned Google Grant campaigns over high priority initiatives.

Google Grants

Since YMCA Of Greenville is a non-profit we leveraged their ability to use a Google Grant campaign to pay for their AdWords spend, most qualified nonprofits have the ability to receive $10,000/month in paid funding towards ads. This gave us the opportunity to bid on relevant keywords and boost overall website in its growth period as well as certain marketing initiatives.

Paid Social Media

The paid social media campaigns ran in tandem with our PPC campaigns which allowed us to reach different audiences at different touch points of their digital journey. Our weekly strategies involved coming up with ideas to reach decision makers for each of the camps and programs run by the YMCA on social platforms including Facebook, Twitter and Instagram.