Problem

Hill Horticulture came to us wanting to increase their overall digital presence and lead generation. We needed to drive business to Hill through all possible digital avenues, making them a digital leader within the industry.

Solution

Through our research we noticed a large portion of users were researching online for projects Hill was looking to acquire. A tri-pronged approach was used combining SEO, PPC, and a new site build.

 

Web Design

The current website needed to be updated with relevant content and design to handle the user interaction that would drive users to convert. This was done by giving users multiple ways to convert throughout the site as opposed to a single conversion point on the previous version of the site. The site’s content allows users to effortlessly find the information they’re looking for as well as showing Hill’s in depth experience in all matters of horticulture.  

Search Engine Optimization

Since there were a larger number of local users searching for Hill’s services we decided to focus on the most profitable services lines within the San Antonio region first. This meant focusing on Hill’s listings, backend SEO, content strategy, and on page optimizations.
Another major focus for us was keeping the users on site longer, increasing overall interaction on the site.

 

1:32

Average Session Duration Increase

117%

Increase in Organic Requests

17

Keywords ranked #1

Pay Per Click

The main focus of our paid campaign was to drive conversions through AdWords campaigns. These campaigns targeted highly relevant, down-funnel search terms which drove traffic to conversion friendly landing pages.

182

Total Conversions throughout campaign

9.76%

Conversion Rate

6764%

Return on Ad Spend