Wait…is Facebook still called Facebook?
The famous Facebook we all know and love has changed its name. Mark Zuckerberg announced that Facebook’s company name is now ‘Meta’ which reflects the overall direction Facebook is headed, the metaverse. Facebook, the social platform, will still be named Facebook, but the company as a whole including its vast apps and technologies will fall under the parent company, Meta.
The metaverse is aiming to create a “hybrid experience” for people’s online social media activities. 2D platforms like Facebook, Instagram, Whatsapp will remain as the popular tools that we’re all familiar with whether we use them personal, professionally or not at all (which is highly unusual at this point). These well known apps will no doubt continue to evolve, however, the metaverse is also forming a multi-deminsional component to the organization. The focus here is to help people expand their communities, connect with others and grow their businesses in a different, more “multi-deminisonal” way. Zuckerberg spoke of a vision where people will be able to expand their connection with each other through immersive experiences — even when not physically together.
Listening to Zuckerberg’s description of the metaverse is interesting because it’s a concept that is primarily still being imagined and developed. He talks about having us, the users of the technology, help guide and create the experience that is not yet totally defined. It’s very…meta. The emphasis is on taking the connections and capabilities that we currently have with existing platforms to a place beyond — a place where people feel like they are right there with each other instead of watching or interacting with them through our screens.
Its Impact on Marketers
What will this new metaverse mean for marketing? As of now, it seems that if you can dream it – the metaverse may achieve it! What would it look like to be able to interact on a very connected and personal level with clients or potential customers on the other side of the globe? Online businesses already benefit from the fact that their market can be worldwide…but Meta is reimagining this to be even more applicable. More personal. More connected.
One thing is for sure, we are all likely in for some entertaining new advancements when it comes to our screen time! As Zuckerberg said, “This isn’t about spending more time on screens, its about making the time that we already spend better.” Stay tuned for more details on how your business can evolve along with the new metaverse!
In the meantime checkout this ad by Oculus that gives a sneak peak into the metaverse world.