Local Search Engine Optimization

If your business is locally owned, then local SEO (Search Engine Optimization) is the best solution to drive traffic to your business online. Local SEO helps small businesses increase search engine visibility to local customers when they’re online already online and searching for services.

Two-thirds of Americans own a smartphone. This means that they have the ability to search for local businesses anywhere in the city. Put your business in front of customers exactly when they want to buy. For local businesses like yours, map rankings can make or break the next sale.

Small businesses that gain the most from local SEO are:

  • Restaurants
  • Plumbing services
  • Car services
  • Retail
  • Landscaping
  • Entertainment (arcades, golfing)
  • Real Estate
  • Medical offices
  • Pharmacies
  • Service industries
  • Coffee shops
  • Photographers
  • Salons (nails, hair, massage)

Need help ranking locally in San Antonio? Contact one of our professionals for a detailed audit of your site. We also offer a Local Digital Package for local businesses who need the extra oomph of a new website combined with local SEO.

Local SEO Package

Our Local SEO Package follows the same process as our national SEO campaigns but uses a different strategy based on local SEO factors. It includes:

Local SEO Package

  • SEO onsite audit report
  • SEO off site audit report
  • Keyword rankings report
  • Onsite Optimization report
  • Competitor analysis

Setup Includes:

  • Blog setup
  • Robots.txt file setup
  • Schema markup
  • Sitemap implementation
  • Google Webmaster setup
  • Google Analytics implementation
  • Set up goals in Google Analytics
  • Bing Webmaster setup
  • Optimize website for social sharing
  • Create and optimize Google+ page
  • Add Google+ badge to website
  • Optimize Google Maps
  • Optimize Bing Maps
  • Optimize any existing citations (YELP, etc.)
  • Optimize website code
  • Content strategy
  • Setup rank tracking
  • Optimize mobile speed
  • Optimize site speed
  • Create review strategy
  • Implement canonicalization (if needed)
  • Setup call tracking (if included) More Info on Call Tracking

Ongoing Monthly Local SEO Includes:

  • Optimize pages (monthly): 3-5
  • Fixing any 404 errors
  • Correcting any broken links
  • Correcting any crawl errors
  • Optimize images
  • Structure content including H1,H2,H3
  • Create optimized content for site
  • Optimizing internal linking structure
  • Meta title optimization
  • Meta description optimization
  • Create blogs (monthly): 1-2
  • Create and optimize infographics (yearly): 1-2
  • Optimize videos (if applicable)
  • Create PR release (yearly): 1-2
  • Create landing pages
  • Monitor backlinks
  • Create/Optimize citations: 2-3/month
  • Optimize website code
  • Content strategy
  • Optimize mobile speed
  • Optimize site speed
  • Respond to Google Reviews: 2/month

Monthly Report Includes

  • SEO report
  • Website traffic report
  • Keyword rankings report
  • Citation report
  • Call tracking report (if applicable)

Call Tracking for Local SEO

The way that local campaigns measure success differs from national campaigns. Most local businesses use online marketing to drive traffic to the brick and mortar rather than contact forms or online purchases. Using call tracking will give you a better indication of how your local SEO campaign is performing.