Problem

The Plano Convention and Visitors Bureau came to us wanting to reach users who would find useful information on the Plano CVB website for their upcoming Plano trip. These users would then explore the areas of the website which best fit their travel needs.

Solution

Through our research we discovered 10 different audiences the bureau’s website could help if reach. This research was based off of the various services the visitor center can provide potential visitors to the Plano area.

 

Pay Per Click

The main focus of the paid campaign was to drive users through AdWords campaigns to the Plano website. These campaigns targeted highly relevant users to topic specific landing pages on the website which allowed users to explore their options within the Plano based on their original search needs.

30,400

Users to Site

88%

New Users

7.26%

Bounce Rate of Paid Users