The Woodlands Convention and Visitors Bureau came to us wanting to reach users who would find their services useful. In short, we needed to drive potential visitors to the Woodlands area to the clients website for visitor information.
Through our research we discovered 11 different audiences the bureau needed to reach. This research was based off of the various services the visitor center can provide potential visitors to the Woodlands area. Our approach was to bid on the keywords potential visitors to the Woodlands area would be searching for: Weddings, Hotels, Conventions, Shopping, Sporting Events, etc.
Pay Per Click
The main focus of our paid campaign was to drive users through AdWords campaigns to the Woodlands website. These campaigns targeted highly relevant users to topic specific landing pages on the website which allowed users to explore their options within the Woodlands based on their original search.