Mark Berry operating DJI Mavic Pro in Haiti

On June 21, 2016 the FAA officially released Part 107 of section 14 of the Code of Federal Regulations (CFR). I would not recommend saying that three times fast. When I first learned of the new law, little did I know that its confusing title was only the beginning of what would be a confusing journey. I don’t say “confusing” with a negative connotation. Drones burst onto the scene with such audacious speed that it left content creators, drone manufacturers and even the Federal Government in an initial state of shock.

The dust has largely settled now. Across the country, drone manufacturers and pilots alike are taking Drone Law more seriously, especially as the regulations themselves become more fine tuned. That is not to say that there is complete clarity. Drones and Drone Law are very similar to other areas of technology these days, in which the modern axiom applies: “If you’re not confused, then you’re not paying attention.”

But the “why” of drone law is no longer the question. It is here to stay and anyone wishing to be apart of the age of Unmanned Aircraft must embrace it. What matters now is the “what.” What does drone law mean for us as content creators? What does it mean for our clients? Lucky for us, we find these questions extremely fun to answer!

Simply put, drone usage and drone laws mean two things: greater potential and greater responsibility. The potential for drone application is ever expanding. In this era of mass online engagement, production value is set to grow in terms of getting your content noticed. Drones provide just that: enhanced production value. We are constantly experimenting and researching new ways to implements drones in a way that both makes sense, and brings true value to our clients. Anyone with an iPhone can capture and broadcast content, but strategically placed production value using tools like Drones can truly make the difference.

However, this new exciting wave of potential comes with some responsibility. Airspace that was once used only by airplane and helicopter pilots is now shared with anyone who chooses to buy and fly a drone. While this is indeed a real responsibility, it is by no means an obstacle. If anything, it helps us by enabling us to offer even more to our clients. It is now on our shoulders to ensure that the airspace is legally accessible, all permits have been applied for, and that the operation is conducted in accordance with FAA safety guidelines. Luckily for us, we love this stuff! Luckily for our clients, they don’t have to worry about it!

In summary, we truly believe that drones can provide serious value to production. In our modern digital lives, it is easy to glance over this new technology. With the flood of media that we are exposed to every day, things like drones can almost seem like just another gadget. But Drones are not a gimmick. They are serious tools and we are striving constantly to push the limits on what they are capable of!