Storytelling

What is Storytelling?

Storytelling is an effective way to reach your audience in an impactful way. At Gray Digital Group, we are storytellers and social creatures. We help you find, tell, and share impactful stories with your audience through digital and social media. The tools we use to illustrate our narratives – video, photography, writing, motion graphics, and animation – are as diverse as they are effective. We approach digital communication with the dedicated rigor of documentary journalists seeking out real time stories, from inside organizations, and leveraging them to create conversations that move the needle.

Video

Video is a powerful tool. At Gray, we use video to capture impactful moments that tell stories in your brand’s own voice. We like to create reels with heart and narratives. This helps your business engage your audience with new conversations and immerse them in dynamic content and messaging. Our video team members are master editors, always ready to deliver the perfect visual experience to your viewers whether they’re on YouTube, Vimeo, Facebook, Instagram, Twitter, or somewhere else. With our experience and award-winning team we are able to create a can’t be missed, can’t be forgotten branded digital experience.

Writing

Anyone can write, right? But we’re talking about more than just adding words to a page; we’re talking about the ability to write content and then transform that content for real time distribution via blogs, Twitter updates, Facebook updates, news articles, and a host of other digital platforms that bring a narrative to life. In short, we write rich content, train people to write rich content, and then shape and curate the written word to suit the needs of the channel and the audience.

Photography (Photojournalism)

Visual storytelling is alive and well, and it’s a vital part of our process. A photojournalist who captures the right moment has instantly created a powerful brand asset that audiences can engage with and share. We find that so much can be told in one picture. Many times it speaks a message more powerful than what can be conveyed by the spoken word, video, or written text. We take pride in being on the ground to capture those moments in time to use on the fast-paced digital and social landscape.

Video Tools

GDG leverages Canon HD workflows including Canon c100, c300, 5Dmkiii, and 5Dmkiv cameras for high definition image acquisition. GDG also leverages camera stabilizing technology utilizing both the DJI Ronin MX and Osmo. Our editing workflow includes Adobe Creative Cloud, Final Cut X, and Avid Media Composer.

Visit Our Video Portfolio

Social Media Marketing

Why Use Social Media?

Social Media Strategy San Antonio | Gray Digital Group
We use social media to communicate with our friends, families and now our customers. Your customers are already logged in – and they’re already talking about you. Avoiding social media can hurt your credibility and your bottom line. But don’t just exist on social media. Use this exciting platform to provide fantastic real time customer service and give your brand a voice that stands out.

How can GDG Help You?

Gray Digital Group has teams of social media award winners, top notch brand representatives, pioneers in the digital space and thought leaders in the healthcare, nonprofit, government and corporate industries. We do more than just tweet for you. We create integrated digital plans that help you move the needle. We will listen to your goals and create a strategy with measurable outcomes. We are your partner in the digital space and we guide you through to the options that will best fit your company and the customers you are trying to reach.

More than Just Facebook

While Facebook is the leader of social platforms in terms of users (1.5 billion users per month, half of which log on every day), there is much more to social media than just a “Like”. Our experts can help you determine which platforms best help you reach your target audience. For example:

  • Need to reach moms redecorating their home? Pinterest + Facebook Ads
  • Are you a hospital looking to show your expertise? Twitter + YouTube + Facebook Health Risk Assessment Tools
  • Maybe you’re a nonprofit launching a new awareness campaign? YouTube pre-roll + Facebook organic + Instagram
  • Or perhaps a restaurant wanting to build buzz around a grand opening? Instagram + Twitter Polls to select new menu + behind the scenes video of chef making new dishes on Instagram video

The options are endless and the more creative you get, the more content people will want to see. Our philosophy at Gray Digital Group is simple: social media is a two-way conversation. Let’s make that conversation as exciting as possible.

Optimized Content Marketing

Content Marketing

Content marketing creates valuable content around your brand to attract new customers or retain existing customers. This enhances your online presence and customer base. It also helps increase organic search results while building trust in and adding value to your website.

Gray focuses on creating relevant and engaging content for each client’s target audience, as well as optimizing and promoting each piece of content to gain exposure for their brands. Coupling content marketing with a traditional SEO campaign is an effective strategy to raise brand awareness and online visibility.

Optimized Content Marketing Includes:

  • Keyword research
  • Content research
  • Optimize blog posts: 1-2/month
  • Optimize press release: 1-2/year
  • Optimized infographics: 2-3/year
  • Ebook creation: 1/year
  • Landing page optimization: 1-2/year
  • Content distribution
  • Content promotion including social
  • Graphic design
  • Video creation (separate)
  • Video optimization
  • Social media management
  • Optimized social posts

More Info

Types of Content Marketing

Blogs

Blogs are an excellent way to drive traffic to your site from different parts of the marketing funnel. Most people use the Internet now to search for solutions as well as for which product or service to use. Blogs give your business the chance to reach an audience that has not yet heard of you and build trust of your brand. Blogs are also a great piece of content to promote on social media platforms, increasing visibility. Businesses of every shape and size have benefited from using blogs to increase the number of new visitors to their sites as well as to retain existing users. The experts here at Gray Digital Group follow through on researching effective blog content, creating, implementing, optimizing, and promoting blogs developed around your business.

Infographics

Infographics are the perfect way to break through all of the Internet’s clutter. Web users like visual content. They like that visual content even more when it simplifies complex data. Infographics help reach these users through image search, social media, and organic results. With our full in-house marketing team we can research your business’ industry, create a persuasive infographic, optimize the content, and promote it through the best channels.

Press Releases

Press releases are still an effective way to promote news about a business and create awareness. They can help build links to your site, gain credibility, create brand awareness, and possibly even make the news cycle.

E-books

E-books are ideal for converting website traffic to potential leads. We use E-book downloads on landing pages to convert users to leads by offering up valuable information. Our team does in-depth research to highlight your business as a trustworthy and knowledgeable so you come away looking smart and gaining credibility.

Social Media

Social media is essential now for many businesses. It increases loyalty and gives you an added platform for promotion of your business online. Our agency handles social media accounts for both nonprofit and healthcare sectors to help both small and large brands build loyalty and stand out.

Learn More

Video

Our agency has a full production studio and can create small videos or long storytelling campaigns for any industry. Videos build brand awareness and relay valuable information to your target audience. Check out some of our storytelling campaigns here.

Learn More

Search Engine Optimization

Search Engine Optimization

Most anyone with a business or working in the digital space has heard the term SEO and has somewhat of an understanding of what it is. But have you ever looked into all the complexities that go into an SEO campaign?

SEO, or “Search Engine Optimization”, is the process of increasing a website’s visibility on search engines search results pages. This helps increase natural web traffic to your website, without paying for any ads via quality content on your web pages.

A good local SEO company knows SEO is an ever-evolving process. It involves market research, site optimization, user experience optimization and much more. It’s no longer enough to bring visitors to your site. You now have to align your website with their search queries and nurture them along the path from prospect to customer.

Benefits of SEO in your digital marketing strategy

  • SEO enhances your other marketing efforts: Is your business already using social media, press releases, paid, or traditional marketing campaigns? If so, search engine optimization can help enhance those efforts and increase your visibility online.
  • SEO reaches consumers at each part of the buying cycle: Consumers use the internet to research a problem, find solutions, and find the best deals. With search engine optimization, we can create content to guide consumers to your business at each step in the cycle.
  • SEO helps increase potential leads to your site: When you understand your consumers and know what they’re googling, you can create content that resonates with them. The more people who see your business when they search online, the more they may choose to purchase your products or services.
  • SEO builds trust and credibility for your business online: Knowing what keywords your target audience is searching for means that you can optimize your site with relevant information. When you create content that is relevant to users, your business gains natural credibility which in-turn boosts your site on search engines.
  • SEO gives you an advantage over your competition: If your business is head-to-head with another competitor, search engine optimization is the way to pull ahead online. If your competition isn’t running an SEO campaign and you are, you gain potential consumers your competition can’t reach. If they are running an SEO campaign and you are not, you’re already falling behind online and at risk for even greater online visibility losses in the future.

Our Process

Client Onboarding

Our onboarding process allows us to better understand your overall goals for your website, what potential keywords can help you get there, and gather anything else we may need for a successful campaign.

SEO Research

Our research is based on your goals. To start, we break down your current website SEO with an extensive audit.

SEO Audit Includes:

  • Pages reviewed
  • 301 re-directs
  • 404 errors
  • Broken links
  • Website Design
  • Canonicalization
  • Crawl errors
  • Indexed pages
  • HTML code review
  • CSS code review
  • Image optimization
  • Page content
  • Robots.txt file configuration
  • Site compression
  • Site speed analysis
  • URL structure
  • Schema markup
  • Citation Listing analysis
  • Maps optimization analysis
  • Mobile optimization analysis
  • Sitemap.xml configuration
  • Sitemap HTML implementation
  • Title tags
  • Meta tag descriptions
  • Duplicate content
  • Analytics configuration
  • Spam/malware
  • Future SEO recommendations and strategy
  • Keyword research
  • Backlinking analysis
  • Onsite social media analysis
  • Internal link structure
  • Competitor analysis

Reports Include:

  • SEO onsite audit report
  • SEO off site audit report
  • Keyword rankings report
  • Onsite Optimization report
  • Competitor analysis

SEO Campaign Setup

Once we kick off your campaign, we start tracking all your site’s data in our systems. We will set up reporting for the future, begin tracking keywords, and ensure all analytics are set up on the site to give us the real-time, real customer information we need to stay on course.

Setup Includes:

  • Blog setup
  • Robots.txt file setup
  • Schema markup
  • Sitemap implementation
  • Google Webmaster setup
  • Google Analytics implementation
  • Set up goals in Google Analytics
  • Bing Webmaster setup
  • Optimize website for social sharing
  • Optimize Google Maps
  • Optimize Bing Maps
  • Optimize website code
    • Content strategy
    • Setup rank tracking
    • Optimize mobile speed
    • Optimize sites speed
    • Implement canonicalization (if needed)
    • Setup call tracking (if included)

Ongoing Monthly Work

This stage is when we get into the nitty-gritty of your site. We work on a continuous basis to increase your keyword rankings, website health, user experience, link profiles, content quality, and conversion paths. It’s our priority to keep you on top of any industry changes that may affect your website health or any new opportunities that may come up.

Ongoing Monthly SEO Includes:

  • Optimize pages (monthly)
  • Fixing any 404 errors
  • Correcting any broken links
  • Correcting any crawl errors
  • Optimize images
  • Local SEO Services (Optimize Business Listings )
  • Structure content including H1,H2,H3
  • Create optimized content for site
  • Optimizing internal linking structure
  • Meta title optimization
  • Meta description optimization
  • Create blogs (monthly)
  • Create and optimize infographics (yearly)
  • Optimize videos (if applicable)
  • Create PR release (yearly)
  • Create landing pages
  • Monitor backlinks
  • Optimize website code
  • Content strategy
  • Optimize mobile speed
  • Optimize site speed

Monthly Reporting

Each month we give you a comprehensive SEO Report that covers and explains all aspects of the campaign.

Monthly Report Includes:

  • SEO report
  • Website traffic report
  • Keyword rankings report (search engine results)
  • Call tracking report (if applicable)

Why is SEO on-going?

SEO is more than just a one-time website optimization; it’s an ongoing process that involves a variety of strategies to keep your online visibility up, no matter what the competition does.

Think of your website as your storefront. As products and styles change, so do your store design, layout, and product ads. The core of your business remains solid and unchanged; changes in internet marketing are simply made to keep up with your consumers’ needs. SEO is the way your website meets your consumer needs. A storefront that never changes will die out in time, online or offline. Ongoing SEO brings visitors to your website consistently and helps keep you relevant and ready to succeed.

It’s important to find a San Antonio SEO company who has a true understanding of all aspects of online marketing. This means a knowlegde of both organic and paid traffic, as well as web design/development. As a full service digital marketing agency Gray Digital Group

Local SEO

Local Search Engine Optimization

If your business is locally owned, then local SEO (Search Engine Optimization) is the best solution to drive traffic to your business online. Local SEO helps small businesses increase search engine visibility to local customers when they’re online already online and searching for services.

Two-thirds of Americans own a smartphone. This means that they have the ability to search for local businesses anywhere in the city. Put your business in front of customers exactly when they want to buy. For local businesses like yours, map rankings can make or break the next sale.

Small businesses that gain the most from local SEO are:

  • Restaurants
  • Plumbing services
  • Car services
  • Retail
  • Landscaping
  • Entertainment (arcades, golfing)
  • Real Estate
  • Medical offices
  • Pharmacies
  • Service industries
  • Coffee shops
  • Photographers
  • Salons (nails, hair, massage)

Need help ranking locally in San Antonio? Contact one of our professionals for a detailed audit of your site. We also offer a Local Digital Package for local businesses who need the extra oomph of a new website combined with local SEO.

Local SEO Package

Our Local SEO Package follows the same process as our national SEO campaigns but uses a different strategy based on local SEO factors. It includes:

Local SEO Package

  • SEO onsite audit report
  • SEO off site audit report
  • Keyword rankings report
  • Onsite Optimization report
  • Competitor analysis

Setup Includes:

  • Blog setup
  • Robots.txt file setup
  • Schema markup
  • Sitemap implementation
  • Google Webmaster setup
  • Google Analytics implementation
  • Set up goals in Google Analytics
  • Bing Webmaster setup
  • Optimize website for social sharing
  • Create and optimize Google+ page
  • Add Google+ badge to website
  • Optimize Google Maps
  • Optimize Bing Maps
  • Optimize any existing citations (YELP, etc.)
  • Optimize website code
  • Content strategy
  • Setup rank tracking
  • Optimize mobile speed
  • Optimize site speed
  • Create review strategy
  • Implement canonicalization (if needed)
  • Setup call tracking (if included) More Info on Call Tracking

Ongoing Monthly Local SEO Includes:

  • Optimize pages (monthly): 3-5
  • Fixing any 404 errors
  • Correcting any broken links
  • Correcting any crawl errors
  • Optimize images
  • Structure content including H1,H2,H3
  • Create optimized content for site
  • Optimizing internal linking structure
  • Meta title optimization
  • Meta description optimization
  • Create blogs (monthly): 1-2
  • Create and optimize infographics (yearly): 1-2
  • Optimize videos (if applicable)
  • Create PR release (yearly): 1-2
  • Create landing pages
  • Monitor backlinks
  • Create/Optimize citations: 2-3/month
  • Optimize website code
  • Content strategy
  • Optimize mobile speed
  • Optimize site speed
  • Respond to Google Reviews: 2/month

Monthly Report Includes

  • SEO report
  • Website traffic report
  • Keyword rankings report
  • Citation report
  • Call tracking report (if applicable)

Call Tracking for Local SEO

The way that local campaigns measure success differs from national campaigns. Most local businesses use online marketing to drive traffic to the brick and mortar rather than contact forms or online purchases. Using call tracking will give you a better indication of how your local SEO campaign is performing.