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Using Your Site During Hospital Week

2010 Hospital Week is May 9-15^th

Use your website to show off what makes your hospital truly special.  Update your home page and/or build out a special section of your site to feature what’s going on inside your hospital during Hospital Week. 

 Possible ideas might include:

• Profiles on key medical staff.
• Profiles on key nurses.
• Profiles on key volunteers.
• Hospital stats—but tell ...

Hospital Websites Can Be the Voice of Reason

NEJM Study Confirms Role of Medical Providers in on-line patient research

A seven year survey recently completed by the New England Journal of Medicine revealed that there is a growing skepticism about the health information that people are finding online. The survey also showed that while more and more people first turn to the web to research a medical condition, ...

Hospital Website Review Tips

Hospital websites can be huge but should remain informative and easy to use for  your visitors. The website can act as the face of your hospital and finding information is key to the end user. Providing them access to the information they need quickly is key to keeping them on your site and provides a positive experience the user will ...

St. David's Medical Center Ranks Top 100 Top Hospitals

Social Media and Crisis Communications

Is Your Hospital Ready to Use Social Media for Crisis Communications?

1. Crisis Communications: the use of social media tools such as Blogs, Twitter, Facebook and event specific pages added to a hospital website are among the many tools being used by hospital public relations teams. Making sure you have a plan in place BEFORE a crisis occurs is essential. ...

Social Media and Physician Relations

If you’re a hospital marketer, a health care public relations professional or if you play an important role in managing physician relations for a hospital or a large medical group, have you considered how social media might play a role in your day to day activities?

According to a company called Manhattan Research:

• As much as 89% of US physicians ...

Imagine If Your Website Was Illegal

A few weeks ago we came across an article about some newly proposed legislation that would prohibit hospital advertising in the state of Vermont. Apparently, the State Health Care Committee Chair in Vermont believes that hospitals should be spending their money on actually providing care, not advertising it.

With fewer and fewer dollars available for hospitals to operate and mandates ...