Check out this GREAT use of social media!  Mercy Sacramento  is offering a $100 gift certificate to encourage members of their community to post their New Year's resolutions on line and "share" it with their friends. Now that's what we call ENGAGEMENT!

We think this has some GREAT viral opportunities and we hope Mercy keeps in touch with participants to find out if they were able to keep there resolutions or not.Think of the potential to develop an on-line following, an on-line community that supports these individuals, and multiple reasons for people to continue to engage with Mercy's over the next year.

We're seeing more and more healthcare groups and hospitals target their marketing efforts to key lifestyle groups.  How can you use social media to connect and engage with your patients?