Tips for Your Physician Practice Blog
Respond: What’s the hot topic of the day? Did you receive a compliment about your office staff? Do patients complain about wait times? Listen for opportunities to blog about what’s going on TODAY:
- Newsworthy events like the death of a celebrity or a high profile drug recall present opportunities for physicians to comment and share their knowledge on their web sites and blogs.
- Share a patient success story. Even ask a patient to write about their experience and use it as a blog post for their web site.
- Share what’s happening in your office and highlight your office staff. Think about including photos of your team on your blog or your physician web site.
- Respond directly to complaints like wait times in the office. Turn this into a positive message by providing an explanation that re-confirms your office’s commitment to staying on schedule AND spending quality time with each patient.
Happy blogging!