Check out this great guest blog post on Forbes.com about the emergence of "interactive health." 

Ron Gutman explains: that interactive health care is ".... about engaging each of us, well or ill, in our health, well-being, and the process of care. Moreover, it’s about empowering physicians and healthcare professionals to actively participate and help us achieve better and more cost-effective care. Interactive health is about making health knowledge, supportive care, and motivation available to us, anytime and anywhere, so that we can integrate this wisdom into our daily actions to live longer, healthier, happier lives."

We concur!  Nothing disappoints us more than seeing health care websites remain unchanged for months...some times years.  A successful online strategy not only garners results like new patients, it creates a relationship and engages your patients in a way that improves their health and their experience and impression of your brand.