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by GWT / Jan 13, 2012
Check out this GREAT use of social media! Mercy Sacramento is offering a $100 gift certificate to encourage members of their community to post their New Year's resolutions on line and "share" it with their friends. Now that's what we call ENGAGEMENT!
We think this has some GREAT viral opportunities and we hope Mercy keeps in touch with participants ...
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by GWT / Nov 16, 2011
Gray Digital Group believes in the visual, and the best way to tell your health care story online is through images. Photography, a key communication tool, also builds up your website's SEO. The goal remains to snap an picture that tells a story. Capture the moment and show off your company or brand.
Not a photographer? Looking for some basic ...
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by GWT / Oct 19, 2011
Gwinnett Medical Center discovered that YouTube is not just for the interns or young doctors. One of their hospital volunteers, Ruth Ann Chapin, decided she wanted to combine hospital fundraising with her 80th birthday wish, jumping out of a plane. That's exactly what they did.
We love how they found a different way to showcase the importance of philanthropy, while ...
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by GWT / Oct 12, 2011
According to Pew Internet & American Life Project 78% of smartphone owners go online daily. This means that a large majority of your patients, future patients & collaborators are viewing your website on a credit card sized screen. Pick up your mobile device, go to your website, what do you see?
Does your website show tiny fonts and blue hyperlinked ...
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by GWT / Oct 05, 2011
We love it when Doctors share their social media testimonies, and Dr. Deborah Cooper-Lall has a great one. It's not a grand story about her entering into the tech world; instead, it's a great story about what has happened since.
She has seen improvements. It's as simple as that. Dr. Cooper-Lall isn't tweeting about hours of operation or dental ...
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by GWT / Sep 28, 2011
We love a good mobile app. Nowadays, majority of companies create an on the go platform to follow consumers wherever they wander. Heath care is no exception. Greatist.com complied a list of the top websites, iOS apps, Android apps and gadgets to keep you fit and healthy.
When reviewing these mobile health & fitness tools, think about how your health care ...
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by GWT / Sep 21, 2011
We are so proud to showcase one of our client's latest ventures in digital marketing, and we aren't the only ones! Ragan.com featured St. David's HealthCare and how they teamed up with the University of Texas Athletics to spread a hands-only CPR video.
St. David's decided to spread the video through QR codes that were passed out to fans via ...
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by GWT / Jun 14, 2011
Thumbs up to Liz Conlin’s blog post: Is your organization prepared for health care reform?
We’ve watched closely our hospitals and physicians group clients as they navigate uncharted waters preparing for “health care reform.” Whether it is budget cuts in preparation of reimbursement changes or conversion to an EMR system, our clients are faced with huge changes in how they ...
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by GWT / Apr 27, 2011
Tips for Your Physician Practice Blog
Respond: What’s the hot topic of the day? Did you receive a compliment about your office staff? Do patients complain about wait times? Listen for opportunities to blog about what’s going on TODAY:
- Newsworthy events like the death of a celebrity or a high profile drug recall present opportunities for physicians to comment and ...
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by GWT / Apr 22, 2011
Check out this great guest blog post on Forbes.com about the emergence of "interactive health."
Ron Gutman explains: that interactive health care is ".... about engaging each of us, well or ill, in our health, well-being, and the process of care. Moreover, it’s about empowering physicians and healthcare professionals to actively participate and help us achieve better and more cost-effective ...