by GWT / Sep 09, 2013
September 16–20, 2013
NEW! SHSMD U Mini-Course
Best Practices in Digital Marketing Strategies - New Mini-Course Format*
Get an inside look at how healthcare marketing leaders are successfully using digital channels to grow and connect with their audiences—and find out what they’ve learned along the way.
This mini-course will feature two separate webcasts followed by facilitated online discussion:...
by GWT / Aug 27, 2013
Previously, the decision to abandon Facebook terms on Facebook-based promotions meant risking the very page you so carefully were trying to promote. Likes, comments and any other Facebook action was strictly banned in exchange for a spot to win a prize. So, what did you do? You turned to an app and that app made it happen with careful wording ...
by GWT / Jul 12, 2013
It seems as though little by little content managers of Facebook Fan Pages are getting a bit more room to push their message visually on a pretty serious piece of fan page real estate - the cover photo. Previously we've shared with you the top Three Practices That Will Shut Down Your Facebook Page and in just a short amount ...
by GWT / Jul 08, 2013
According to Mashable, Facebook is scheduled to launch it’s highly anticipated new structure, Facebook Graph Search, today. Before your mind shifts into overdrive thinking about where you will find your profile pic and favorite timeline posts, understand that this overhaul is not exactly an update like the others.
Facebook Graph Search is all about the ability to search anything and ...
by GWT / Mar 15, 2013
Written by Meagan Brandt
Healthcare Digital Strategist
SXSW Interactive included five days of compelling presentations from the brightest minds in the digital industry. As Dennis Crowley, CEO & Co-founder of Foursquare stated, “SXSW is where you go to experience the future for a couple days and then go home to live in the present.”
Dennis spoke about the future of ...
by GWT / Feb 11, 2013
McNair is a leading developer of custom homes in San Antonio. Their homes offer exceptional standard features and extraordinary aesthetics. Unfortunately, their old website did not give them due credit, and it was a challenge for visitors to find home information quickly.
As part of a larger re-branding campaign, we revamped their website to showcase the quality that McNair stands for, and streamlined ...
by GWT / Jan 24, 2013
McDonald’s just might supply you with the best reason yet to pull out your phone and scan that barcode.
The largest fast food chain in the world recently launched new packaging that will allow diners to only be a scan away from the latest nutritional information.
But wait, you probably deleted that QR code app since you last used it ...
by GWT / Jan 18, 2013
The San Antonio Orthopaedic Group entrusted our team to produce their latest website refresh.
We're proud to say that very site is a contender in Healthcare category of the Sitefinity 2012 Website of the Year Contest. We would appreciate your vote!
by GWT / Dec 20, 2012
Now that you’ve built the fan page and the fans have delivered on signing up for what you have to say, why risk is all? Here are a three practices that just might shut down your social media ivory castle.
1. Contact Information in the Cover Photo
Unfortunately, cover photos are not the place to advertise. It’s a great idea, ...
by GWT / Dec 04, 2012
1. Creating a space for their brand.
While you might not be ready to commit resources specifically to maintaing an Instagram account, simply reserving a brand handle and filling out the basic “About me” section will carve out a little piece of this evergrowing platform. If you’re lucky, the same handle you use for Twitter might even still be available ...